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Culture: The Recruitment Asset You’re Leaving on the Table

Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.

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Strategy Stuck? It May Be Time to Shift Your Culture

While the prospect of culture change may feel daunting at first, it’s not as scary, overwhelming, or impossible as you might fear. With the right framework and process, a culture transformation can be distilled into practical steps and behaviors that get people at all levels of the organization rowing in the same direction.

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3 Steps for Building Human-Centered Workplaces

Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.

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A Culture Transformation Case Study

CultureTalk Partner Reynaldo Naves and his associates at Olivia Global had a big assignment: transform the culture and create cultural consistency across multiple brands underneath Brazil’s largest fashion retailer in-step with operations integration and technological advancements. This was a successful company with a great reputation and wide reach. They had already found a winning formula, so it had to be asked “How do we move around the parts and pieces of this organization without breaking anything that works?” The intervention had to be deliberate and precise.

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[Podcast] Measuring, Growing, and Sustaining Culture

Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.

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Your Professional Brand

Our professional brand is built carefully over time, becoming our business reputation in our industry. Instead of worrying about daily posting to the ever-downward spiral of social media, we step back and share our stories when it matters and where they can do the most good within our industry and community.

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Your LifeStone

Recently I had a strange thought. What if we stopped lamenting our tombstone, and created a LifeStone instead. What would your LifeStone say today? Over the years I have taught myself to mindfully recognize and embrace how vast the world around me truly is. I don’t always get it right, and I have a willingness to accept myself, and the joys and sorrows of life as they come. It’s been quite a journey!

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Your Personal Brand: Who Are You?

How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?

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A Case Study in Recruitment Branding

Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.

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Perks vs. Purpose: What’s More Important for Retaining Employees?

Some areas of workplace culture, such as company policies, supervision, workplace conditions, job security, and even salary, are just like brushing your teeth. If these aspects are not up to par, employees will be dissatisfied; however, improvement of these factors is not what creates a feeling of satisfaction with one’s job.

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Purpose-Led Cultures

Many companies recognize the need to focus on their purpose, but don’t really understand what it means to be ‘purpose-led.’

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Outsourcing and the Future of Work

Companies need flexibility. They need to bring together the right people and expertise for a specific effort, and they need to get project teams collaborating quickly. Outsourcing may be the answer.

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What is Organizational Culture?

New to the culture conversation? This week we get back to the basics answering the questions we get the most often– from ‘What is Culture?’ to the impact of leaders, and culture can be used to move strategies forward.

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Scalable Culture Initiatives

When leaders choose to invest in people and culture initiatives, they are looking for both quick wins and long term ROI. Stories can help teams go deeper, faster while fostering a common language that scales for sustained impact.

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How to Build a Positive and Productive Team Culture

We caught up with communication coaches Robin Miller and Hilary Blair, hearing about how they use Archetypes to help teams build trust, reframe feedback, play to their strengths, shift from blame to accountability, and work their way through what Brené Brown calls ‘rumble’.

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How a Personal Artifact Connects Colleagues

In this conversation, organizational development professional Todd Sazdoff shares an impactful exercise he uses in leadership development courses. We hear insights on how leaders can retain staff and engage employees while managing teams remotely.

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Why Culture is like Integrative Medicine

You see, when most successful clients got it—they got it. They understood who they were, how to communicate both internally and to the market, and they were able to use culture work for so many purposes. Culture was the thread that weaved through the success and ultimate impact of these clients.

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Archetypes on the TEDx Stage

In this TEDx talk, Hilary Blair explores how a shift to Archetypes–the shared roles of the story of our lives–can assist us in expanding our views of others to create a more diverse and inclusive culture.

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This Crisis is the Curriculum

How are you responding and what are you learning? Are you in a reaction mode, feeling triggered and falling back into default behaviors that devolve relationships? Or are you using this time to pause and consider how to up-level your resilience, bringing your best to new challenges?

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Let Your Culture be Your Guide

Times of crisis are a test for even the healthiest of organizations. If you’ve been actively focused on your culture and people, now is the time to put the results to work.

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A Cautionary Tale on Leadership and Culture

But the two leaders had very different strategies when it came to team development and being the face of the firm. The founder spoke strongly and with conviction; the team relied on him for structure and stability. The right hand’s supporting Everyperson and Innocent Archetypes tended to be more democratic and accommodating.

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