Expand Your Team Coaching Impact
June 19, 2025
Coaching is no longer confined to the executive suite. You’re being asked to guide managers, teams, and even entire departments.
CultureTalk Blog
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Why Culture Narratives Drive Change Success
June 10, 2025
A Culture Narrative helps people locate themselves in the change—so they can understand what’s shifting, why it matters, and how their contributions connect to the bigger picture.
Learning the Language of Teamwork
May 22, 2025
“We see teams having conversations in a new way, using the Archetypes to describe what’s working, what’s not working, and what might be missing.”
Team Coaching with Narrative Intelligence
April 17, 2025
For teams, storytelling is more than a communication tactic; it’s a framework for understanding dynamics, resolving conflicts, and strengthening interpersonal connections.
20 Culture Strategy Quotes Every Consultant Should Know
December 15, 2024
The most successful organizations, small and large, are leveraging culture to create value and drive growth.
The Behaviors You Tolerate Might Be Killing Your Culture
December 5, 2024
Many organizations believe they’ve laid out clear culture expectations. Yet, if we were to point them to actual behaviors, we might uncover a different reality.
The Impact of Positive Emotions in the Workplace
August 23, 2024
August 23, 2024 2:07 pm Isabelle Forstmann Why Good Feelings Drive High Performance Goals We caught up with Mark C. Crowley, a thought leader in
Generations in the Workplace: A 2024 Guide
July 23, 2024
This is your 2024 guide to generations in the workplace. Learn how to navigate generational differences —and look beyond them to see the unique individual.
Your Guide to Conducting a Baseline Culture Audit
January 26, 2024
Whether you have a healthy culture or are struggling with toxic behaviors — you must begin by surveying the culture to establish a clear starting point.
Culture: The Recruitment Asset You’re Leaving on the Table
August 16, 2023
Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.
3 Steps for Building Human-Centered Workplaces
July 28, 2023
Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.
Archetypes: The Key to Unlocking Leadership Potential
July 13, 2023
Leaders are looking to get the best out of individuals and teams, but to do so they must first get the best out of themselves.
Why A Half-Hearted Culture Initiative is Worse Than None
June 28, 2023
The moment you survey a team to ask their opinion on cultural issues, you must be prepared to share authentic results and an action plan to create change. If you don’t, engagement and morale will be negatively affected.
A Culture Transformation Case Study
May 19, 2023
CultureTalk Partner Reynaldo Naves and his associates at Olivia Global had a big assignment: transform the culture and create cultural consistency across multiple brands underneath Brazil’s largest fashion retailer in-step with operations integration and technological advancements. This was a successful company with a great reputation and wide reach. They had already found a winning formula, so it had to be asked “How do we move around the parts and pieces of this organization without breaking anything that works?” The intervention had to be deliberate and precise.
[Podcast] Measuring, Growing, and Sustaining Culture
March 8, 2023
Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.
Your Professional Brand
February 6, 2023
Our professional brand is built carefully over time, becoming our business reputation in our industry. Instead of worrying about daily posting to the ever-downward spiral of social media, we step back and share our stories when it matters and where they can do the most good within our industry and community.
Your LifeStone
February 3, 2023
Recently I had a strange thought. What if we stopped lamenting our tombstone, and created a LifeStone instead. What would your LifeStone say today? Over the years I have taught myself to mindfully recognize and embrace how vast the world around me truly is. I don’t always get it right, and I have a willingness to accept myself, and the joys and sorrows of life as they come. It’s been quite a journey!
Your Personal Brand: Who Are You?
January 13, 2023
How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?
A Case Study in Recruitment Branding
September 30, 2022
Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.
A Full-Scale Approach to Culture Change
August 22, 2022
Often we tackle the culture change conversation one layer at a time. But what if you need to move the needle across the board?
Perks vs. Purpose: What’s More Important for Retaining Employees?
July 29, 2022
Some areas of workplace culture, such as company policies, supervision, workplace conditions, job security, and even salary, are just like brushing your teeth. If these aspects are not up to par, employees will be dissatisfied; however, improvement of these factors is not what creates a feeling of satisfaction with one’s job.
Purpose-Led Cultures
June 8, 2022
Many companies recognize the need to focus on their purpose, but don’t really understand what it means to be ‘purpose-led.’
Change Management: A Culture Shift Case Study
May 22, 2022
What if something about your culture needs to change? How do you identify the needed change? And where do you begin?
Culture as the Ultimate Recruiting Advantage
May 16, 2022
Today’s job candidates come into employment conversations with an already-formed first impression of the brand and culture. They want to find an organization that fits.
Outsourcing and the Future of Work
May 2, 2022
Companies need flexibility. They need to bring together the right people and expertise for a specific effort, and they need to get project teams collaborating quickly. Outsourcing may be the answer.
Stuck in a Toxic Workplace Culture?
April 26, 2022
Delve into the shadows of organizational behavior to understand why and how cultures become toxic and strategies to identify and shift unhealthy behavior.
What is Organizational Culture?
April 18, 2022
New to the culture conversation? This week we get back to the basics answering the questions we get the most often– from ‘What is Culture?’ to the impact of leaders, and culture can be used to move strategies forward.
Help Teams Adapt to Change and Build Resilience
April 10, 2022
Leaders need strategies to help teams recover, realign, and be ready for more change ahead. How do we make our teams feel safe and supported, while capitalizing on their strengths?
Scalable Culture Initiatives
March 31, 2022
When leaders choose to invest in people and culture initiatives, they are looking for both quick wins and long term ROI. Stories can help teams go deeper, faster while fostering a common language that scales for sustained impact.
Make Culture Work: From Concept to Tool in 5 Steps
March 29, 2022
‘Culture’ isn’t the first intangible business needed to solve for! In this pre-recorded webinar, we offer a thought-provoking comparison to another ‘intangible’ that is bottom-line driven and foundational to success.
An Organizational Culture Framework
March 23, 2022
To drive meaningful conversations and measurable business results, you need a culture framework that gets below surface. Build a culture with substance and staying power.
Shifting the Leadership Narrative
March 17, 2022
Self-awareness, emotional intelligence, resilience, and a growth mindset are essential for today’s leaders – and emerging leaders too.
How to Build a Positive and Productive Team Culture
March 11, 2022
We caught up with communication coaches Robin Miller and Hilary Blair, hearing about how they use Archetypes to help teams build trust, reframe feedback, play to their strengths, shift from blame to accountability, and work their way through what Brené Brown calls ‘rumble’.
Archetypes on the Slightly Unmeditated Podcast
February 21, 2022
Success coaching and mindfulness trainer Kim Perone shares how she uses Archetypes & the CultureTalk culture framework in personal and professional growth.
Using Culture to Build a Bridge
February 21, 2022
We speak with professional marketing strategist Susan Radzyminski about M&A integration, brand strategy, and bringing teams together through culture strategy.
Why Culture is like Integrative Medicine
February 3, 2022
You see, when most successful clients got it—they got it. They understood who they were, how to communicate both internally and to the market, and they were able to use culture work for so many purposes. Culture was the thread that weaved through the success and ultimate impact of these clients.
On a Path to Personal Transformation?
February 3, 2022
In personal transformation, the change is not about adding, but about ‘letting go’ of the activities, beliefs and false selves that have shown up…
Six Ways to Put Your Employment Brand to Work
January 5, 2022
Savvy HR officers and consultants are paying attention to the shifting priorities of the workforce. Authenticity and organizational culture are becoming increasingly relevant to recruiting and retaining talent.
Fit Matters: How to Love Your Job
December 10, 2021
Cammie Dunaway, co-author of Fit Matters: How to Love Your Job, shares practical and powerful advice was for job hunters or employees at any career stage.
From Behavior to Culture-How to Inspire Change
November 23, 2021
The behaviors of a group of people are what create the culture of an organization. It’s not what we say that creates a brand; it’s what we do.
Wells Fargo: The High Cost of Culture Crisis
September 15, 2021
Through the lens of Archetypes we examine how the strengths of a organization’s culture can also become it’s pitfalls.
Can You Take a Look at My Resume?
July 12, 2021
Resume writing is not a one and done process−you must connect the dots for the employer.
Archetypes on the TEDx Stage
June 1, 2021
In this TEDx talk, Hilary Blair explores how a shift to Archetypes–the shared roles of the story of our lives–can assist us in expanding our views of others to create a more diverse and inclusive culture.
Archetypes at the Office: Seriously Short Staffed
April 14, 2021
Personality Archetypes can provide wonderful insights as we seek to understand ourselves and learn our own strengths and shadows.
Trends Transforming Business: ESG, Purpose and Culture
December 9, 2020
ESG is no longer a trend that can be ignored. If in the past organizations have had a ‘check-the-box’ mentality about social responsibility and organizational culture, the time to get real is here.
Archetypes Collide at Work – The Lover & The Ruler
October 22, 2020
In this professional work scenario, the Ruler and Lover, Jungian Archetypes, collide. We offer ideas for avoiding conflict.
[Webinar] The Culture-Talent Connection
October 7, 2020
“How can we capitalize on culture to attract and retain talent?” In this webinar we discuss the relationship between culture & talent brand.
Help Wanted: Dirt Bags and Dragon Slayers
October 5, 2020
We look at Patagonia through the lens of three Archetypes demonstrating the alignment between their culture and their talent brand.
This Crisis is the Curriculum
October 4, 2020
How are you responding and what are you learning? Are you in a reaction mode, feeling triggered and falling back into default behaviors that devolve relationships? Or are you using this time to pause and consider how to up-level your resilience, bringing your best to new challenges?
20 Company Culture Quotes Every Leader Should Read
June 13, 2020
To help describe the importance of culture in engaging teams and clients, we’re turning to those who’ve said it best.
Let Your Culture be Your Guide
March 16, 2020
Times of crisis are a test for even the healthiest of organizations. If you’ve been actively focused on your culture and people, now is the time to put the results to work.
A Cautionary Tale on Leadership and Culture
February 26, 2020
But the two leaders had very different strategies when it came to team development and being the face of the firm. The founder spoke strongly and with conviction; the team relied on him for structure and stability. The right hand’s supporting Everyperson and Innocent Archetypes tended to be more democratic and accommodating.
