CULTURETALK CERTIFICATION PROGRAM:
Storytelling & Narrative Intelligence
A Framework for Leader, Team, and Organizational Development
39 CCES | Part 1: On-Demand and Self-Paced | Part 2: Virtual and Instructor-Led



Earn your CultureTalk Storytelling & Narrative Intelligence Coaching Certification
- Coaches
- Business Consultants
- HR Leaders
- Organizational Development Teams
- Change Managers
- Learning & Development Professionals
A Coaching Certification Program in Two Parts
Part One | $1,997 | 32 CCEs | On-demand | Self-paced
Storytelling & Narrative Intelligence for Leader & Team Development
Part One of the coaching certification program introduces a 12-Archetype Storytelling Framework, and the concept of Narrative Intelligence. Based on the work of Carl Jung and Carol Pearson, you will learn how simple human stories can be leveraged to support personal and professional growth, leadership development, and team cohesion.
You’ll take your own CultureTalk for Individuals™ assessment and practice with content as you learn, becoming proficient in the delivery of 6 practical, pre-packaged workshops..
The part of the program is self-paced. It includes on-demand courses to take on your own and Virtual Group Coaching Sessions where you will check-in on your progress and receive feedback and support.
Learning Objectives
Become fluent in the 12-Archetype framework and learn to align it with individual life and work experiences.
Understand the key principles for applying Archetypes to human development and building Narrative Intelligence.
Practice applying Narrative Intelligence in leadership and team coaching, activating Archetypes for Personal Storytelling, Conflict Resolution & Collaboration, Change & Resilience, Communications & Presence, Diversity & Belonging, and Leading with Archetypes.
Develop skill in coaching the development of Narrative Intelligence in others.
Earn Continuing Education Credits
Earn 32 CCEs and a Certificate of Completion through the International Coaches Federation.
How This Coaching Certification Program Works
Start Part One of the Certification Program at any time! This program is available on demand and is entirely self-paced, giving you the flexibility to complete requirements on a schedule that works for you.
You will be supported every step of the way on Virtual Group Coaching Calls to deliver required assignments, get your questions answered, and connect with other learners.
- 5 On-Demand Courses with videos and interactive resources, exercises, quizzes
- 1 Workshop Practicum
- 4 Group Coaching Call Presentations
- One-on-one Launch Call with CultureTalk
Part One is a prerequisite for Part Two.
Course Curriculum
The 5 On-Demand Courses include:
- Intro to Archetypes
- Team Storytelling
- Conflict Resolution & Collaboration
- Change & Resilience
- Additional Workshops: Communications & Presence, Diversity & Belonging, Leading with Archetypes.
Part TWO | $997 | 7 CCEs | Virtual | Full-Day
Storytelling & Narrative Intelligence for Coaching Organizational Change
For professionals working with organizational systems, Part Two expands your Archetype expertise to the shared cultural experience.
Learn a tool to measure organizational culture and how to conduct a Baseline Culture Audit using Archetypes. Support your work with change initiatives including Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Join a small cohort for this advanced curriculum with CultureTalk cofounders. This day-long intensive mixes instruction, breakouts, an independent project, and class presentation.
Learning Objectives
Become fluent in the 12-Archetype framework as it aligns with group experiences.
Understand the key principles for applying Archetypes to organizational development.
Learn how to conduct a Baseline Culture Audit.
Practice applying Narrative Intelligence in team effectiveness and organizational change, activating Archetypes for: Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Earn Continuing Education Credits
Earn 7 CCEs and a Certificate of Completion through the International Coaches Federation.
How This Coaching Certification Program Works
Once you complete Part One of Storytelling & Narrative Intelligence, you have the option to earn additional CCE credits by adding on this virtual, one-day program.
- Full-day, Virtual
- Cohorts of 5-8 learners
- Instructor-led with individual and group activities
Course Curriculum
- Welcome & Intro | What is Culture?
- 12 Archetypes in Organizations
- CultureTalk for Organizations™ Assessment
- How to Conduct a Baseline Culture Audit
- Prepare your Culture Audit
- Present your Culture Audit
- Coaching Team Effectiveness
- Team and Organizational Change
- Employment Brand and Employee Experience
- M&A Integration
Upcoming Dates
This course is offered once a quarter from 10 AM ET to 6 PM ET (New York). Timezone Converter
2025 Dates
June 6
September 5
December 5
Part one is a prerequisite for Part Two. Save 10% by purchasing both programs now.
Part TWO | $997 | 7 CCEs | Virtual | Full-Day
Storytelling & Narrative Intelligence for Coaching Organizational Change
For professionals working with organizational systems, Part Two expands your Archetype expertise to the shared cultural experience.
Learn a tool to measure organizational culture and how to conduct a Baseline Culture Audit using Archetypes and apply Narrative Intelligence. Support your work with change initiatives including Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Join a small cohort for this advanced curriculum with CultureTalk cofounders. This day-long intensive mixes instruction, breakouts, an independent project, and class presentation.
Become fluent in the 12-Archetype framework as it aligns with group experiences.
Understand the key principles for applying Archetypes to organizational development.
Learn how to conduct a Baseline Culture Audit.
Practice applying Narrative Intelligence in team effectiveness and organizational change, activating Archetypes for: Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Earn 7 CCEs and a Certificate of Completion through the International Coaches Federation.
Once you complete Part One of Storytelling & Narrative Intelligence, you have the option to earn additional CCE credits by adding on this virtual, one-day program.
- Full-day, Virtual
- Cohorts of 5-8 learners
- Instructor-led with individual and group activities
- Welcome & Intro | What is Culture?
- 12 Archetypes in Organizations
- CultureTalk for Organizations™ Assessment
- How to Conduct a Baseline Culture Audit
- Prepare your Culture Audit
- Present your Culture Audit
- Coaching Team Effectiveness
- Team and Organizational Change
- Employment Brand and Employee Experience
- M&A Integration
This course is offered once a quarter from 10 AM ET to 6 PM ET (New York). Timezone Converter
2025 Dates
June 6
September 5
December 5
Part one is a prerequisite for Part Two. Save 10% by purchasing both programs now.
Book a Custom Certification Experience for your Team
Need to train an entire team in our Storytelling & Narrative Intelligence curriculum?
We’re happy to accommodate.
- Virtual or In-Person
- Full Days or Shorter Blocks
- More focus on specific topics as needed
Here's what you get when you complete the CultureTalk
Coaching Certification Program
Membership in Partner Network
First year included! ($499 value). Access your survey dashboard and partner portal library.
Join a global network and add your listing to the CultureTalk website.
Learn on monthly partner calls and enjoy ongoing coaching and support.
CultureTalk Assessments
Part One of Certification includes four CultureTalk for Individuals™ surveys. Additional surveys are available to purchase for your team or client groups through the survey dashboard.
Upgrade your partner package to realize volume discount pricing.
Survey Dashboard
Purchase survey credits and manage clients, surveys and groups through your Dashboard. Send surveys, customize invites, and pull team reports.
Provide your clients user-based permissions to support survey administration.
Partner Portal Library
Access a robust library of pre-packaged workshops and training materials – everything you need to coach and deliver to individuals and groups, plus the on-demand Certification Courses.
Join discussions, read reviews, and mark favorites for quick access.
Beautifully-Designed Coaching Tools
Keep development conversations going with coaching tools that can be utilized for one-on-one or team coaching.
Help clients apply Narrative Intelligence to a variety of individual and collective challenges through the lens of Archetypes.
Ready-to-Deliver Workshop Experiences
Scaling CultureTalk is easy with pre-packaged team workshop experiences.
Our Workshop Collections include budget and proposal templates, plus agendas, facilitator guides, handouts, and delivery decks. Don’t forget to order your swag!









Is CultureTalk Certification Right for You?
CultureTalk provides powerful tools and training to unlock self-awareness, strengthen teams, and build thriving workplace cultures. Since 2017, CultureTalk has certified, mentored, and supported hundreds of Coaches, Consultants, and in-house HR, OD and L&D professionals, helping them integrate Storytelling and Narrative Intelligence into their development and change work.
Coaches
Brian Rollo
Business Consultants
Sarah Birken
OD & Change Teams
OD Lead | US Gov't Agency
Learning & Development Professionals
Workshop Participant
Industry Recognized
Looking for ICF CCEs?
CultureTalk Certification is recognized as a Continuing Coach Education program by the International Coach Federation.
39 hours ICF CCEs:
23.25 Core Competency
15.75 Resource Development

Bundle and Save 10%
Storytelling & Narrative Intelligence
Parts One + Part Two