Workplace Culture Certification? This is it!
Culture is the key to unlocking individual potential, team performance, and organizational strategy.
But ‘culture’ is difficult to define and often misunderstood.
Many companies are busy measuring outward symbols of culture, listing benefits and applying for Best Places to Work awards. They’re missing the boat.
Are you being asked to address culture challenges, but don’t know where to begin?
Staying competitive takes a commitment to shared purpose. Engaging talent requires emotional intelligence. Managing a brand’s reputation demands authenticity and accountability.
Understanding an organization’s culture and the reciprocal influence of leaders and teams is key to navigating the opportunities – and the risks.
An Integrated, Modern Approach
Whether you are a leader, consultant or coach, you need an integrated approach that helps you simplify complexity across the multiple dimensions of organizational culture.
- Are your offerings in sync with the demands of new generations?
- Does your approach address the development of individuals, teams, and organizations?
- Do you have a solution to measure culture that is meaningful, actionable, scalable and sustainable?
An Integrated, Modern Approach
Whether you are a leader, consultant or coach, you need an integrated approach that helps you simplify complexity across the multiple dimensions of organizational culture.
- Are your offerings in sync with the demands of new generations?
- Does your approach address the development of individuals, teams, and organizations?
- Do you have a solution to measure culture that is meaningful, actionable,scalable and sustainable?
Culture is Strategy
The CultureTalk Platform offers a simple, story-based framework for measuring organizational culture and turning it into a strategic asset that can be designed, shifted, operationalized, and led.
Turn ‘culture’ into a strategic business lever that moves teams forward.
Our Certified Partners are pioneers, guiding organizations into the future of work and what’s possible when cultures, leaders, teams, and brands are aligned for extraordinary outcomes.
Measure, manage, and lead culture.
In this quick 2-minute video we share 5 Steps for Making Culture Tangible.
Organizations evolving with CultureTalk:
A Platform that Pulls Together Assessments, Facilitation Tools & Development Resources
- An Organizational Culture Survey
Measure underlying beliefs and behaviors. Survey an entire team or a representative sample. Use demographic questions to customize your report, comparing groups of employees.
An Individual Personality Assessment
- An Individual Personality Assesment
Measure personal values and perceptions. Everyone gets their own personal report; results are compiled for managers. Build awareness and enhance communication, collaboration, conflict resolution and growth.
- A Human Framework
Two validated assessment tools present results through universal storylines that are easy-to-understand and evolve. Archetypes operate on an unconscious level, impacting our motivations and behavior. These characters are rich and colorful, but also flawed and relatable.
A Partner Dashboard
- A Client Dashboard
Set up and manage multiple clients, groups or projects through the dashboard. Pull reports and prepare for consultations and workshops. Need to source specific consulting expertise? Connect with our international partner network.
- A Portal of Resources
Hit the ground running with baseline culture audits, ready-to-deliver validation workshops, training protocols, proven branding processes, and coaching and facilitation guides. Professionally designed development materials keep the conversation alive and support change and growth. Scale engagements, increase impact, and create sustainable outcomes.
Curious how CultureTalk could expand your impact?
If you are a consultant, coach or in-house leader looking for a modern toolset that measures what matters now, we’d love to talk to you about how CultureTalk can be integrated into your current offerings – and open up new opportunities.
Organizational Culture is an Ecosystem
“That’s the nature of culture. It’s not a single decision.
It’s a code that manifests itself as a vast set of actions taken over time.”
| Ben Horowitz, What You Do is Who You Are
A Complete Picture
Being asked to address culture challenges creates a unique perspective: You can see ‘nothing is going to change’ unless you address underlying beliefs and behaviors on three levels – individuals, teams and the organization as a whole.
To build a culture that thrives, you need an integrated approach. CultureTalk allows you to quickly:
- Understand strengths, shadows, gaps and opportunities for growth and shift;
- Provide in-depth insights to cultural patterns that are relatable and actionable;
- Lead teams through a process that gets everyone on the same page quickly.
Connect the dots.
The CultureTalk Platform offers a practical process for addressing complex business challenges.
By highlighting strengths and uncovering gaps, a Baseline Culture Assessment becomes a powerful starting point for building strategies around potential mergers, leadership transitions, brand and reputation management. Paired with individual personality assessments, the system can be applied to help organizations recruit and onboard, develop leaders and strengthen team dynamics.
| Sarah Birken, Strategic Sensemaker Consulting
| Laurence Knott, LK Coaching & Consultancy
Connect the dots.
The CultureTalk Platform offers a practical process for addressing complex business challenges.
By highlighting strengths and uncovering gaps, a Baseline Culture Assessment becomes a powerful starting point for building strategies around potential mergers, leadership transitions, brand and reputation management. Paired with individual personality assessments, the system can be applied to help organizations recruit and onboard, develop leaders and strengthen team dynamics.
| Sarah Birken, Strategic Sensemaker Consulting
| Laurence Knott, LK Coaching & Consultancy
An International Partner Community
A simple, effective framework for deep conversation and real change.
Merge cultures with impact.
Every time we acquired a new company, we learned that the traits, the personality – the very heart and soul of our company – is really living and breathing throughout our entire organization.
KATHY FORT CARTY
DSC | Allied PRA
Build enduring brands.
What I appreciated most was the internal reflection and how understanding our Archetypes guided the branding process. If you find the essence of your culture and work from that viewpoint, whatever you create will be authentic and stand the test of time.
MARKIAN FEDUSCHAK
Define and share strategy.
Building a cultural profile through Archetypes enabled us to get staff, board and members into the same conversation. Our strategy as a Chamber became crystallized through this work. We can now communicate who we are and what we do clearly, powerfully and with consistency.
TODD SHIMKUS
Saratoga County Chamber of Commerce
Strengthen leaders.
We’ve integrated CultureTalk into our Leadership Training Program. Year-after-year participants learn so much about how to brand, lead and communicate with this simple, story-based framework.
KATHLEEN FYFE
Leadership Saratoga
Engage teams, enhance collaboration and resolve conflict.
An Era of Human Centered Workplaces
Our Certified Partner Network is building a tangible path for leaders and companies to follow as they move from ‘checking the box’ on culture to transforming businesses with awareness and intention.
An Era of Human Centered Workplaces
Our Certified Partner Network is building a tangible path for leaders and companies to follow as they move from ‘checking the box’ on culture to transforming businesses with awareness and intention.
Professionally Packaged and Ready-to-Go
“You made such deep material easy to understand, apply, and connect. I had no idea how many tools there would be for us to take into our own engagements”
– Certified Partner
CultureTalk Certification
Learn how to apply the simple, yet practical, story-based framework of Archetypes for measuring culture and translating it into a strategic asset that can be designed, shifted, operationalized, and led.
For just $1,997, your Registration Includes:
8 weekly classes | 2 hours via Zoom
The upcoming course is 2 months long. Each class is 2 hours long, once per week for 8 weeks. You can choose between two sessions, offered to accommodate learners in different time zones.
The classes are detailed, informative, practical, and include beautifully designed advanced course materials. All classes are led by one of CultureTalk’s co-founders, Cynthia Forstmann or Theresa Agresta.
Intro to Archetypes Online Class
This prerequisite course includes a ‘CultureTalk for Individuals’ survey and 7-video modules that will immerse you in the 12-Archetype framework.
We will walk you through a validation experience as you build your own personal Archetypal Profile. You will complete an assignment that you should be ready to present at the first Certification class.
3-Month ‘Welcome to CultureTalk’ Launch Package
To help you get started our launch package includes:
- 3 CultureTalk for Individuals Surveys (discounted pricing on more)
- 3 half-hour coaching sessions
- 3-Month Partner Community Membership*
Membership in the Partner Network includes:
- Wholesale Pricing on Assessment Tools
- A listing in our online Partner Directory
- Partner Portal with tools to sell & run engagements
- Access to advanced trainings
- Monthly Partner Calls
- An Invitation to our Annual Partner Day
Meet your Instructors
Cynthia Forstmann and Theresa Agresta are the co-founders of CultureTalk. Together, they have certified an international community of coaches, consultants and in-house teams to use the CultureTalk System. They are also co-founders of Allegory, a brand communications firm that served as a proving ground for Archetypes for over 20 years.
CultureTalk Certification will ground you in a system that allows you to uncover the “unwritten rules of engagement” of an organization and the underlying passions of an individual. You will be able to create clear action plans that support strategic initiatives and personal growth.
The 12-Archetype Framework is easy to learn and remember and powerful to teach and apply. Certification provides all the tools you’ll need!
Meet your Instructors
Cynthia Forstmann and Theresa Agresta are the co-founders of CultureTalk. Together, they have certified an international community of coaches, consultants and in-house teams to use the CultureTalk System. They are also co-founders of Allegory, a brand communications firm that served as a proving ground for Archetypes for over 20 years.
CultureTalk Certification will ground you in a system that allows you to uncover the “unwritten rules of engagement” of an organization and the underlying passions of an individual. You will be able to create clear action plans that support strategic initiatives and personal growth.
The 12-Archetype Framework is easy to learn and remember and powerful to teach and apply. Certification provides all the tools you’ll need!
