Skip to content

Workplace Culture Certification? This is it!

Culture is the key to unlocking individual potential, team performance, and organizational strategy.

But ‘culture’ is difficult to define and often misunderstood.

Many companies are busy measuring outward symbols of culture, listing benefits and applying for Best Places to Work awards. They’re missing the boat.

Are you being asked to address culture challenges, but don’t know where to begin?

Staying competitive takes a commitment to shared purpose. Engaging talent requires emotional intelligence. Managing a brand’s reputation demands authenticity and accountability.

Understanding an organization’s culture and the reciprocal influence of leaders and teams is key to navigating the opportunities – and the risks.

An Integrated, Modern Approach

Whether you are a leader, consultant or coach, you need an integrated approach that helps you simplify complexity across the multiple dimensions of organizational culture.

An Integrated, Modern Approach

Whether you are a leader, consultant or coach, you need an integrated approach that helps you simplify complexity across the multiple dimensions of organizational culture.

Culture is Strategy

The CultureTalk Platform offers a simple, story-based framework for measuring organizational culture and turning it into a strategic asset that can be designed, shifted, operationalized, and led.

Turn ‘culture’ into a strategic business lever that moves teams forward.

Our Certified Partners are pioneers, guiding organizations into the future of work and what’s possible when cultures, leaders, teams, and brands are aligned for extraordinary outcomes.

 

Organizations evolving with CultureTalk:

A Platform that Pulls Together Assessments, Facilitation Tools & Development Resources

A Human Framework

Two validated assessment tools present results through universal storylines that are easy-to-understand and evolve. Archetypes operate on an unconscious level, impacting our motivations and behavior. These characters are rich and colorful, but also flawed and relatable.

An Individual Personality Assessment

Measure personal values and perceptions. Everyone gets their own personal report; results are compiled for managers. Build awareness and enhance communication, collaboration, conflict resolution and growth.

An Organizational Culture Survey

Measure underlying beliefs and behaviors. Survey an entire team or a representative sample. Use demographic questions to customize your report, comparing groups of employees.

A Partner Dashboard

Set up and manage multiple clients, groups or projects through the dashboard. Pull reports and prepare for consultations and workshops. Need to source specific consulting expertise? Connect with our international partner network.

A Partner Learning Portal

Hit the ground running with baseline culture audits, ready-to-deliver validation workshops, training protocols, proven branding processes, and coaching and facilitation guides. Professionally designed development materials keep the conversation alive and support change and growth. Scale engagements, increase impact, and create sustainable outcomes.

Curious how CultureTalk could expand your impact?

If you are a consultant, coach or in-house leader looking for a modern toolset that measures what matters now, we’d love to talk to you about how CultureTalk can be integrated into your current offerings – and open up new opportunities.

 

 

Organizational Culture is an Ecosystem

“That’s the nature of culture. It’s not a single decision.
It’s a code that manifests itself as a vast set of actions taken over time.”
| Ben Horowitz, What You Do is Who You Are

A Complete Picture

Being asked to address culture challenges creates a unique perspective: You can see ‘nothing is going to change’ unless you address underlying beliefs and behaviors on three levels – individuals, teams and the organization as a whole.
To build a culture that thrives, you need an integrated approach. CultureTalk allows you to quickly:

Connect the dots.

The CultureTalk Platform offers a practical process for addressing complex business challenges.

By highlighting strengths and uncovering gaps, a Baseline Culture Assessment becomes a powerful starting point for building strategies around potential mergers, leadership transitions, brand and reputation management. Paired with individual personality assessments, the system can be applied to help organizations recruit and onboard, develop leaders and strengthen team dynamics.

Internalize and operationalize culture

| Sarah Birken, Strategic Sensemaker Consulting

Get the heart of the matter

| Laurence Knott, LK Coaching & Consultancy

Connect the dots.

The CultureTalk Platform offers a practical process for addressing complex business challenges.

By highlighting strengths and uncovering gaps, a Baseline Culture Assessment becomes a powerful starting point for building strategies around potential mergers, leadership transitions, brand and reputation management. Paired with individual personality assessments, the system can be applied to help organizations recruit and onboard, develop leaders and strengthen team dynamics.

Internalize and operationalize culture

| Sarah Birken, Strategic Sensemaker Consulting

Get the heart of the matter

| Laurence Knott, LK Coaching & Consultancy

An International Partner Community

A simple, effective framework for deep conversation and real change.

Merge cultures with impact.

Every time we acquired a new company, we learned that the traits, the personality – the very heart and soul of our company – is really living and breathing throughout our entire organization.

KATHY FORT CARTY

DSC | Allied PRA

Build enduring brands.

What I appreciated most was the internal reflection and how understanding our Archetypes guided the branding process. If you find the essence of your culture and work from that viewpoint, whatever you create will be authentic and stand the test of time.

MARKIAN FEDUSCHAK

Walking Mountains Science Center

Define and share strategy.

Building a cultural profile through Archetypes enabled us to get staff, board and members into the same conversation. Our strategy as a Chamber became crystallized through this work. We can now communicate who we are and what we do clearly, powerfully and with consistency.

TODD SHIMKUS

Saratoga County Chamber of Commerce

Strengthen leaders.

We’ve integrated CultureTalk into our Leadership Training Program. Year-after-year participants learn so much about how to brand, lead and communicate with this simple, story-based framework.

KATHLEEN FYFE

Leadership Saratoga

Engage teams, enhance collaboration and resolve conflict.

An Era of Human Centered Workplaces

Our Certified Partner Network is building a tangible path for leaders and companies to follow as they move from ‘checking the box’ on culture to transforming businesses with awareness and intention.

An Era of Human Centered Workplaces

Our Certified Partner Network is building a tangible path for leaders and companies to follow as they move from ‘checking the box’ on culture to transforming businesses with awareness and intention.

Professionally Packaged and Ready-to-Go

“You made such deep material easy to understand, apply, and connect. I had no idea how many tools there would be for us to take into our own engagements”

– Certified Partner

CultureTalk Certification

Learn how to apply the simple, yet practical, story-based framework of Archetypes for measuring culture and translating it into a strategic asset that can be designed, shifted, operationalized, and led.

For just $1,997, your Registration Includes:

8 weekly classes | 2 hours via Zoom

The upcoming course is 2 months long. Each class is 2 hours long, once per week for 8 weeks. You can choose between two sessions: 10am ET (New York) – or 5pm ET (New York).

The classes are detailed, informative, practical, and include beautifully designed advanced course materials. All classes are led by one of CultureTalk’s co-founders, Cynthia Forstmann or Theresa Agresta.

 

Intro to Archetypes Online Class

This prerequisite course includes a ‘CultureTalk for Individuals’ survey and 7-video modules that will immerse you in the 12-Archetype framework.

We will walk you through a validation experience as you build your own personal Archetypal Profile. You will complete an assignment that you should be ready to present at the first Certification class.

3-Month ‘Welcome to CultureTalk’ Launch Package

To help you get started our launch package includes:

At the end of 3 months you can choose a Partner Membership Package that best suits your intended use of the system.

Membership in the Partner Network includes:

Meet your Instructors

Cynthia Forstmann and Theresa Agresta are the co-founders of CultureTalk. Together, they have certified an international community of coaches, consultants and in-house teams to use the CultureTalk System. They are also co-founders of Allegory, a brand communications firm that served as a proving ground for Archetypes for over 20 years.

CultureTalk Certification will ground you in a system that allows you to uncover the “unwritten rules of engagement” of an organization and the underlying passions of an individual. You will be able to create clear action plans that support strategic initiatives and personal growth.

The 12-Archetype Framework is easy to learn and remember and powerful to teach and apply. Certification provides all the tools you’ll need!

Meet your Instructors

Cynthia Forstmann and Theresa Agresta are the co-founders of CultureTalk. Together, they have certified an international community of coaches, consultants and in-house teams to use the CultureTalk System. They are also co-founders of Allegory, a brand communications firm that served as a proving ground for Archetypes for over 20 years.

CultureTalk Certification will ground you in a system that allows you to uncover the “unwritten rules of engagement” of an organization and the underlying passions of an individual. You will be able to create clear action plans that support strategic initiatives and personal growth.

The 12-Archetype Framework is easy to learn and remember and powerful to teach and apply. Certification provides all the tools you’ll need!

The CultureTalk Platform at a Glance

Schedule a 1:1 Call

Take a peek behind-the-scenes and get your questions answered.

Enroll Now

Single and Three-payment
plans available.