For HR and marketing departments, the questions must become – “What is our culture?” and, “How can we capitalize on culture to attract and retain talent?”
Cynthia Forstmann, co-founder of CultureTalk and Mark Godfrey of Parker Madison explored the culture-talent equation and shared a simple system for defining and designing an employment brand through Archetypes.
In this previously recorded webinar, we chatted about:
The real-world challenges of recruitment and retention
Why culture can’t be imitated
Defining your singularly unique culture through Archetypes
Crafting an Archetypal blueprint for an authentic employment brand