You see, when most successful clients got it—they got it. They understood who they were, how to communicate both internally and to the market, and they were able to use culture work for so many purposes. Culture was the thread that weaved through the success and ultimate impact of these clients.
The behaviors of a group of people are what create the culture of an organization. It’s not what we say that creates a brand; it’s what we do.
Through the lens of Archetypes we examine how the strengths of a organization’s culture can also become it’s pitfalls.
ESG is no longer a trend that can be ignored. If in the past organizations have had a ‘check-the-box’ mentality about social responsibility and organizational culture, the time to get real is here.
To help describe the importance of culture in engaging teams and clients, we’re turning to those who’ve said it best.
But the two leaders had very different strategies when it came to team development and being the face of the firm. The founder spoke strongly and with conviction; the team relied on him for structure and stability. The right hand’s supporting Everyperson and Innocent Archetypes tended to be more democratic and accommodating.
