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Author: Cynthia Forstmann

Cynthia Forstmann

Your Personal Brand: Who Are You?

How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?

Cynthia Forstmann

Culture: The Recruitment Asset You’re Leaving on the Table

Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.

Cynthia Forstmann

3 Steps for Building Human-Centered Workplaces

Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.

Company Culture Framework
Cynthia Forstmann

An Organizational Culture Framework

To drive meaningful conversations and measurable business results, you need a culture framework that gets below surface. Build a culture with substance and staying power.

Cynthia Forstmann

Archetypes and Diversity

How can you leverage the human-storytelling framework of Archetypes to lay a foundation for DEI and move companies forward?

Cynthia Forstmann

Scalable Culture Initiatives

When leaders choose to invest in people and culture initiatives, they are looking for both quick wins and long term ROI. Stories can help teams go deeper, faster while fostering a common language that scales for sustained impact.

Cynthia Forstmann

Stuck in a Toxic Workplace Culture?

Delve into the shadows of organizational behavior to understand why and how cultures become toxic and strategies to identify and shift unhealthy behavior.

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