Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.
Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.
How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?
“We see teams having conversations in a new way, using the Archetypes to describe what’s working, what’s not working, and what might be missing.”
UNIQUE VENUES Corey leads with the Lover Archetype, with support from the Sage and the Innocent. Corey earned his CultureTalk certification in Spring 2022, and
How can you leverage the human-storytelling framework of Archetypes to lay a foundation for DEI and move companies forward?
Today’s job candidates come into employment conversations with an already-formed first impression of the brand and culture. They want to find an organization that fits.
You can’t separate the diversity, equity, and inclusion work in the organization from the leadership development, from the organizational change. It is not a program; it has to be a system change.
Delve into the shadows of organizational behavior to understand why and how cultures become toxic and strategies to identify and shift unhealthy behavior.
New to the culture conversation? This week we get back to the basics answering the questions we get the most often– from ‘What is Culture?’ to the impact of leaders, and culture can be used to move strategies forward.
