Has “Diversity” Become a Dirty Word?
𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲𝘀 are a more human and neutral way into these diversity conversations — they offer a lens that gets beneath the surface to our motivations, patterns, and lived experiences.
Author: Cynthia Forstmann
The Prediction that Stunned the Board
When you can map organizational Archetypes, you can predict where a change will break down—before it does.
Kerrigan O’Connell
Blue Morpho Collective As a seasoned Organizational Development consultant and ICF-certified Executive Coach, Kerrigan brings over 25 years of experience to transforming organizations, optimizing team
How One Bold Story Reframed a Mission and Unlocked Millions
When culture, brand, and purpose align — growth becomes natural. What hidden Archetype might unlock your next chapter?
Why Culture Narratives Drive Change Success
A Culture Narrative helps people locate themselves in the change—so they can understand what’s shifting, why it matters, and how their contributions connect to the bigger picture.
Learning the Language of Teamwork
“We see teams having conversations in a new way, using the Archetypes to describe what’s working, what’s not working, and what might be missing.”
Friderike Butler
Butler Communication Friderike Butler is a successful serial intra- and entrepreneur, who initiated and supported the growth of several businesses in the travel, IT and
Culture: The Recruitment Asset You’re Leaving on the Table
Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.
3 Steps for Building Human-Centered Workplaces
Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.
Your Personal Brand: Who Are You?
How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?
