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Sarah Birken

Strategic Sensemaker

Sarah Birken is Australia’s leading sense maker consultant, serving clients locally and overseas in the US and UK. She specialises in helping leaders and boards cut through complexity, create a beacon in the noise for their business teams and people, and getting buy-in for culture and strategic direction at every level in their organisation.

When people and teams can internalise your organisation’s DNA; it’s strategy and culture – they believe it, embody it, so they think and act upon it naturally with ease. Where people are increasingly working away from the traditional corporate headquarters, it’s especially important that they understand the organisations’ strategic objectives and cultural identity – which leads to an environment where people feel a sense of belonging, inclusion, and contribution towards something meaningful and worthwhile – no matter who or where they are.

Sarah works with businesses who are experiencing complexity in all of its different forms that are preventing them from reaching the success they set out to achieve.

  • Multi-division
  • Multi-location
  • Multi stakeholders
  • Disparate offerings
  • Diverse personalities
  • Cross-functional teams
  • Saturated or emerging markets

Achieving three significant benefits:

  • Clarity: A clear strategy and culture builds the confidence to be bold on purpose, to win your future without losing who you are.
  • Collaboration: With your team buying into your unique culture and direction, they pull together to amplify your innovation and impact.
  • Capitalisation: Make immediate progress on your new way forward and build capacity for accelerated growth beyond the current climate.

For the past 15 years, she has guided and supported CEOs, Directors, HR Managers and Changemakers to bring their organisations’ strategy and culture to life through clarity, understanding, buy-in, adoption and action.

Areas of Consulting