Expand Your Team Coaching Impact
Discover the Power of Storytelling and Archetypes in Our On-Demand Webinar
As coaching evolves beyond the executive suite, the opportunity to create real, culture-shaping impact is growing fast. Whether you’re building a coaching practice, leading HR or L&D initiatives, or supporting organizational change, one question keeps rising to the surface:
How can we help people lead, connect, and perform more effectively—at scale?
As a cofounder of CultureTalk, I’m excited to share one of our most impactful tools: a story-based framework rooted in Archetypes. These deeply human storylines unlock insight, empathy, and direction in ways that traditional coaching tools often miss.
🎥 In this free on-demand webinar, From Executive Insight to Team Impact, you’ll explore how storytelling and Archetypes can elevate your coaching outcomes—whether you’re working one-on-one or across entire teams and organizations.
As a cofounder of CultureTalk, I’m excited to share the framework at the heart of everything we do: a story-based approach rooted in Archetypes. These deeply human narratives are the foundation for all of our coaching, culture, and change work—because they illuminate what drives people, how teams connect, and where transformation begins.
These deeply human narratives are the foundation for all of our coaching, culture, and change work—because they illuminate what drives people, how teams connect, and where transformation begins.
What You'll Learn in this Webinar
In just 40 minutes, you’ll discover how to:
Tap into a universal language of motivation and meaning
Build Narrative Intelligence—the capacity to read and reframe storylines in self, teams, and systems
Decode team dynamics using 12 Archetype patterns
Guide leaders from conflict to collaboration, from burnout to breakthrough
Use real examples to coach through change with clarity and empathy
You’ll also get access to a Narrative Intelligence Playbook and earn .75 CE credits through ICF, SHRM, and ATD.
Some of my most exciting moments come when I hear from clients and partners who say, “It’s such a simple shift—but it changed everything.”
Why Archetypes? Why Now?
Human beings are wired for story. Stories help us make sense of challenge, growth, and change—and the 12 Archetypes we use at CultureTalk are patterns that show up everywhere: in leaders, in team cultures, and in the way we respond to the world.
Some of my most exciting moments come when I hear from clients and partners who say, “It’s such a simple shift—but it changed everything.”
That’s the power of Archetypes. They allow us to:
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Make the invisible visible
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Quickly surface strengths and shadow behaviors
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Create a shared language for navigating culture and conflict
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Scale coaching beyond individuals to teams and systems
Real Results from the Field
In the webinar, I share a case study from a major media company. Faced with industry disruption, their Research Department needed to redefine its role and value. Using Archetypes, we helped the team:
Identify their cultural patterns
Reframe internal narratives
Build a strategic roadmap for relevance and resilience
The outcome? Measurable, sustained change—noticed by senior leadership and embraced by the team.
Teams perform better when they see themselves as interconnected parts of a whole, rather than competing factions.
Scale your coaching practice
Whether you’re looking to grow your career, deliver larger-scale engagements, or become a more strategic partner inside your organization, Archetypes and Narrative Intelligence will help you:
Expand from executive to team coaching
Align leaders around shared values and behaviors
Equip managers with storytelling tools that stick
Guide change with empathy and precision
And if you’re ready to go deeper, our CultureTalk Certification Program gives you access to:
On-demand and cohort-based learning
Validated assessments for individuals, teams, and organizations
A robust resource library, client dashboards, and ongoing partner support
Archetypes and Narrative Intelligence can help you scale your coaching practice.
Let's start with your story
This work is intuitive, transformational, and human at its core. If you’re ready to add a powerful new dimension to your coaching, I hope you’ll join me.
👉 Watch the Webinar
📘 Download the Narrative Intelligence Playbook
📚 Learn More About Certification
📅 Book a Call With Me
I’d love to hear your thoughts, answer your questions, and help you imagine how Archetypes can amplify the work you’re already doing.
