Culture Transformation Through Team Coaching
How One Media Team Used Archetypes to Reclaim Their Strategic Power
When the media landscape shifted, one company’s research department found itself facing more than just an industry shake-up—they were fighting for survival.
In this short clip from our on-demand webinar, From Executive Insight to Team Impact, CultureTalk Co-Founder Theresa Agresta shares a powerful transformation story from the heart of a major media company. What began as a disconnected team operating across three cities became a cohesive, future-forward force—thanks to Archetypes and a story-based coaching framework.
From Undervalued to Unstoppable
The team’s journey began with individual assessments. Spread across Atlanta, LA, and NYC, seven leaders came together to share their Archetype profiles and personal stories. For the first time, they saw each other not just as colleagues, but as people—motivated by unique patterns of behavior, fears, and hopes. That insight alone sparked empathy and trust. But it was just the beginning.
Backed by their department’s collective Archetype culture profile—Hero, Caregiver, and Sage—they explored what those stories made possible, what was holding them back, and what was missing. Then they rolled up their sleeves to build a new strategic action plan. One that was aligned not just with business needs, but with their shared culture.
And the results? Transformational.
The research department rebranded itself as a strategic business partner.
Internal perceptions shifted—from reactive data delivery to proactive insight generation.
Leaders were able to identify succession plans and better manage their teams.
The C-suite took notice and asked: “What did you do?”
Nearly a year later, they were still using the Archetype language and culture story to guide progress. As Theresa shares, “That’s the beauty of this work—it’s intuitive, sustainable, and human-centered.”
"That’s the beauty of this work—it’s intuitive, sustainable, and human-centered."
Bring the Power of Archetypes to Your Team Coaching Practice
If you’re looking to help teams move from disconnection to impact, this is your invitation:
👉 Watch the full webinar: From Executive Insight to Team Impact
👉 Explore CultureTalk Certification: Learn to lead Team Coaching experiences that stick—with a framework rooted in story and ICF-accredited for continuing education credits.
