Transform your Coaching
Storytelling & Narrative Intelligence Certification
A Framework for Leader, Team and Organizational Change
39 CCES | Part 1: On-Demand and Self-Paced | Part 2: Virtual and Instructor-Led



CultureTalk is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 39 PDCs.

Become a Certified Storytelling Coach with CultureTalk
Our Storytelling Coaching Certification program is designed for coaches, leaders, and facilitators who want to integrate a storytelling framework into their leadership and coaching practices. This certification focuses on Narrative Intelligence and Archetypes to create meaningful impact.
Who Should Enroll
- Coaches
- Business Consultants
- HR Leaders
- Organizational Development Teams
- Change Managers
- Learning & Development Professionals
A Coaching Certification Program in Two Parts
Part One | $1,997 | 32 CCEs | On-demand | Self-paced
Storytelling & Narrative Intelligence for Leader & Team Development
Part One of the coaching certification program introduces a 12-Archetype Storytelling Framework, and the concept of Narrative Intelligence. Based on the work of Carl Jung and Carol Pearson, you will learn how simple human stories can be leveraged to support personal and professional growth, leadership development, and team cohesion.
You’ll take your own CultureTalk for Individuals™ assessment and practice with content as you learn, becoming proficient in the delivery of 6 practical, pre-packaged workshops.
The part of the program is self-paced. It includes on-demand courses to take on your own and Virtual Group Coaching Sessions where you will check-in on your progress and receive feedback and support.
Learning Objectives
Become fluent in the 12-Archetype framework and learn to align it with individual life and work experiences.
Understand the key principles for applying Archetypes to human development and building Narrative Intelligence.
Practice applying Narrative Intelligence in leadership and team coaching, activating Archetypes for Personal Storytelling, Conflict Resolution & Collaboration, Change & Resilience, Communications & Presence, Diversity & Belonging, and Leading with Archetypes.
Develop skill in coaching the development of Narrative Intelligence in others.
Earn Continuing Education Credits
Earn 32 CCEs and a Certificate of Completion through the International Coaches Federation.
How This Coaching Certification Program Works
Start Part One of the Certification Program at any time! This program is available on demand and is entirely self-paced, giving you the flexibility to complete requirements on a schedule that works for you.
You will be supported every step of the way on Virtual Group Coaching Calls to deliver required assignments, get your questions answered, and connect with other learners.
- 5 On-Demand Courses with videos and interactive resources, exercises, quizzes
- 1 Workshop Practicum
- 4 Group Coaching Call Presentations
- One-on-one Launch Call with CultureTalk
Part One is a prerequisite for Part Two.
What You'll Learn
Throughout the program, you’ll explore the power of Archetypes and learn how to coach individuals and teams using Storytelling & Narrative Intelligence.
The 5 On-Demand Courses include:
- Intro to Archetypes
- Team Storytelling
- Conflict Resolution & Collaboration
- Change & Resilience
- Additional Workshops: Communications & Presence, Diversity & Belonging, Storytelling for Leaders, and Leading with Archetypes.
Part TWO | $997 | 7 CCEs | Virtual | Full-Day
Storytelling & Narrative Intelligence for Coaching Organizational Change
For professionals working with organizational systems, Part Two expands your Archetype expertise to the shared cultural experience.
Learn a tool to measure organizational culture and how to conduct a Baseline Culture Audit using Archetypes. Support your work with change initiatives including Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Join a small cohort for this advanced curriculum with CultureTalk cofounders. This day-long intensive mixes instruction, breakouts, an independent project, and class presentation.
Learning Objectives
Become fluent in the 12-Archetype framework as it aligns with group experiences.
Understand the key principles for applying Archetypes to organizational development.
Learn how to conduct a Baseline Culture Audit.
Practice applying Narrative Intelligence in team effectiveness and organizational change, activating Archetypes for: Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Earn Continuing Education Credits
Earn 7 CCEs and a Certificate of Completion through the International Coaches Federation.
How This Coaching Certification Program Works
Once you complete Part One of Storytelling & Narrative Intelligence, you have the option to earn additional CCE credits by adding on this virtual, one-day program.
- Full-day, Virtual
- Cohorts of 5-8 learners
- Instructor-led with individual and group activities
What You'll Learn
Through this program, you will learn Narrative Intelligence for coaches, consultants, HR leaders, and change managers supporting organizational development strategies.
- Welcome & Intro | What is Culture?
- 12 Archetypes in Organizations
- CultureTalk for Organizations™ Assessment
- How to Conduct a Baseline Culture Audit
- Prepare your Culture Audit
- Present your Culture Audit
- Coaching Team Effectiveness
- Team and Organizational Change
- Employment Brand and Employee Experience
- M&A Integration
Upcoming Dates
This course is offered once a quarter from 10 AM ET to 6 PM ET (New York). Timezone Converter
2025 Dates
June 6
September 5
December 5
Part one is a prerequisite for Part Two. Save 10% by purchasing both programs now.
Part TWO | $997 | 7 CCEs | Virtual | Full-Day
Storytelling & Narrative Intelligence for Coaching Organizational Change
For professionals working with organizational systems, Part Two expands your Archetype expertise to the shared cultural experience.
Learn a tool to measure organizational culture and how to conduct a Baseline Culture Audit using Archetypes and apply Narrative Intelligence. Support your work with change initiatives including Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Join a small cohort for this advanced curriculum with CultureTalk cofounders. This day-long intensive mixes instruction, breakouts, an independent project, and class presentation.
Become fluent in the 12-Archetype framework as it aligns with group experiences.
Understand the key principles for applying Archetypes to organizational development.
Learn how to conduct a Baseline Culture Audit.
Practice applying Narrative Intelligence in team effectiveness and organizational change, activating Archetypes for: Team & Organizational Change, Brand & Employee Experience, and M&A Integration.
Earn 7 CCEs and a Certificate of Completion through the International Coaches Federation.
Once you complete Part One of Storytelling & Narrative Intelligence, you have the option to earn additional CCE credits by adding on this virtual, one-day program.
- Full-day, Virtual
- Cohorts of 5-8 learners
- Instructor-led with individual and group activities
Through this program, you will learn Narrative Intelligence for coaches, consultants, HR leaders, and change managers supporting organizational development strategies.
- Welcome & Intro | What is Culture?
- 12 Archetypes in Organizations
- CultureTalk for Organizations™ Assessment
- How to Conduct a Baseline Culture Audit
- Prepare your Culture Audit
- Present your Culture Audit
- Coaching Team Effectiveness
- Team and Organizational Change
- Employment Brand and Employee Experience
- M&A Integration
This course is offered once a quarter from 10 AM ET to 6 PM ET (New York). Timezone Converter
2025 Dates
June 6
September 5
December 5
Part one is a prerequisite for Part Two. Save 10% by purchasing both programs now.
Book a Custom Certification Experience for your Team
Need to train an entire team in our Storytelling & Narrative Intelligence curriculum?
We’re happy to accommodate.
- Virtual or In-Person
- Full Days or Shorter Blocks
- More focus on specific topics as needed
Here's what you get when you complete the CultureTalk
Coaching Certification Program
Membership in Partner Network
First year included! ($499 value). Access your survey dashboard and partner portal library.
Join a global network and add your listing to the CultureTalk website.
Learn on monthly partner calls and enjoy ongoing coaching and support.
CultureTalk Assessments
Part One of Certification includes four CultureTalk for Individuals™ surveys. Additional surveys are available to purchase for your team or client groups through the survey dashboard.
Upgrade your partner package to realize volume discount pricing.
Survey Dashboard
Purchase survey credits and manage clients, surveys and groups through your Dashboard. Send surveys, customize invites, and pull team reports.
Provide your clients user-based permissions to support survey administration.
Partner Portal Library
Access a robust library of pre-packaged workshops and training materials – everything you need to coach and deliver to individuals and groups, plus the on-demand Certification Courses.
Join discussions, read reviews, and mark favorites for quick access.
Beautifully-Designed Coaching Tools
Keep development conversations going with coaching tools that can be utilized for one-on-one or team coaching.
Help clients apply Narrative Intelligence to a variety of individual and collective challenges through the lens of Archetypes.
Ready-to-Deliver Workshop Experiences
Scaling CultureTalk is easy with pre-packaged team workshop experiences.
Our Workshop Collections include budget and proposal templates, plus agendas, facilitator guides, handouts, and delivery decks. Don’t forget to order your swag!
Free Webinar
From Executive Insight to Team Impact
Join us for an on-demand webinar.
Discover how to use Archetypes and Narrative Intelligence to deliver measurable coaching outcomes across leadership, teams, and culture.
40-minutes | On-demand
🏆 [Bonus] Earn .75 CCEs from ICF, SHRM, and ATD!





FAQs: Questions? We've got Answers.
What is the CultureTalk Certification Program?
The CultureTalk Certification: Storytelling & Narrative Intelligence is a comprehensive two-part training designed to empower coaches, business consultants, HR leaders, and organizational development teams with the skills to utilize Storytelling and Narrative Intelligence in leader, team, and organizational development, and change management. It’s a blend of self-paced and instructor-led learning that delves deep into the 12-Archetype Storytelling Framework and the concept of Narrative Intelligence.
Can I take Part Two of the program without completing Part One?
No, completion of Part One: Storytelling & Narrative Intelligence for Leader & Team Development is a prerequisite for Part Two: Storytelling & Narrative Intelligence for Coaching Organizational Change. This foundational knowledge is crucial for the advanced concepts covered in Part Two. Part One; however, can be taken alone and this would fulfill the prerequisite, allowing you to take Part Two at a later date if you wish.
What are the costs for the CultureTalk Certification Program?
Part One can be independently taken for $1,997. If you wish to continue with Part Two, the total cost for both parts, when bundled, is $2,695, providing a $299 discount. If purchased separately, Part Two costs $997. It is better to say: A one-year membership to CultureTalk and all the materials you need to complete the program are included in the cost of certification.
Are there payment plan options available?
Yes, payment plans are available for all options. You can opt for a 3-payment plan for Part One, Part Two, or the bundled package. This allows you to spread the cost into three equal installments, making it easier to manage your investment in the program.
What CEUs can I earn through this program?
Upon completion, you’ll earn Continuing Education Units (CEUs) accredited by the International Coaching Federation (ICF) and the Society for Human Resource Management (SHRM), with accreditation from the Association for Talent Development (ATD) is forthcoming. Parts One and Two together provide a total of 39 CEUs. The breakdown is as follows, Part One: 32 CEUs/ Part Two: 7 CEUs. With regard to the ICF, the breakdown is: 23 Core Competency / 16 Resource Development.
Who should consider enrolling in the CultureTalk Certification Program?
This program is ideal for SHRM Certified HR Professionals, ICF Certified Executive Coaches, Associate Professionals in Talent Development, and Certified Professionals in Talent Development who are seeking to enhance their toolkit with innovative approaches to leadership and organizational development. This certification is ideal for anyone interested in using storytelling and narrative intelligence to foster personal and professional growth, including business consultants, organizational development teams, change managers, and learning & development professionals.
How long does it take to complete the CultureTalk Certification Program?
Part One is self-paced, allowing you to progress through the on-demand courses at your convenience. Included in the first module of the course are 3 recommended course schedules based on 4, 6, or 8 week completion targets to help you plan your learning. Part One takes around 32 total hours.
Part Two is delivered as a virtual day-long intensive with a lunch break. We offer a number of date and time options to best accommodate our students. If you don’t see an option that works for you, please reach out. The program is designed to fit around your schedule, with the flexibility to complete it in a way that best suits your professional commitments.
What problems can I solve with CultureTalk?
This program addresses several needs: earning CEUs for professional development, providing a flexible learning option that doesn’t require travel, offering a distinctive coaching tool that leaves a lasting impression, and supplying resources for both experienced and novice coaches to facilitate breakthroughs and engagements effectively.
How does the material in the program relate to my current role and responsibilities?
One common concern is whether these tools and methodologies are directly relevant to specific industries, roles, and organizational challenges. The program has been designed to provide universal frameworks that are flexible and adaptable across a broad range of contexts. Our curriculum begins with a detailed exploration of Archetypes, then moves through modules which teach you to practically apply this framework and toolset to real world scenarios involving team cohesion, conflict resolution, collaboration, belonging, leadership, and change management.
Looking to dive deeper into applications for Narrative Intelligence? Check out our CultureTalk Blog for tips on using storytelling in leadership development, team coaching, and change management.
Additionally, real-world case studies demonstrate how our Partners have successfully applied the CultureTalk framework to achieve impactful outcomes. These examples highlight its versatility in diverse industries, from corporate environments to non-profits, and illustrate solutions for challenges such as team alignment, leadership development, and organizational transformation. For further details about these success stories, visit CultureTalk Case Studies.
What support and resources are available after completing the program?
Graduates receive a 1-Year Membership to CultureTalk, including access to CultureTalk Assessments for teams and clients, a survey management Dashboard, the Partner Portal Library filled with coaching tools and workshop materials, and membership in an active Partner network for ongoing support and collaboration.
What are the key benefits of becoming a Certified Storytelling Coach?
- Learn how to use storytelling to drive organizational change and leadership development.
- Master Narrative Intelligence techniques for coaching leaders and teams.
- Gain practical tools for integrating storytelling into your coaching sessions.
- Boost your career with a recognized certification that stands out in the coaching industry.
How does the CultureTalk Certification stand out from other professional accreditation programs?
Unlike other frameworks that use clunky and confusing typology systems, CultureTalk utilizes universally recognized Archetypes, making it intuitive and engaging. It’s the only framework that offers applications for individuals, teams, and organizations, supported by ready-to-go tools and experiences. Plus, it’s grounded in the science of storytelling, tapping into a fundamental human capacity for narrative.
I’m already certified in other frameworks. Will CultureTalk add value to what I already know?
CultureTalk is designed to complement and enhance your existing knowledge, rather than duplicate it. Unlike many frameworks, CultureTalk is built on universally understood Archetypes, which offer an intuitive approach to understanding human behavior and organizational culture. Where other systems are full of confusing acronyms that don’t mean anything to the average user and make people feel they have been put in boxes, Archetype builds understanding and creates aha! moments, uses ‘type’ as a method for participants to tell you who they are — not the other way around.
We were pioneers in the field of Archetypes for business and our two validated assessment instruments have stood the test of time. Alumni of this program are smart, savvy coaches, consultants, and professionals with a number of frameworks and methodologies they like to use in their practice. They love CultureTalk because it seamlessly integrates into their tool belt and fills in gaps that other systems don’t. They appreciate the flexibility of the framework and that, when they’re asked to adapt to the changing needs of their clients and teams, they can seamlessly transition between individual, to team, and organizational applications without having to introduce a new system.
I’m interested in using CultureTalk's survey tools, but am not a fit for Certification. What other options do I have?
To ensure quality of delivery, only CultureTalk Certified Partners can administer the CultureTalk for Individuals Survey and the CultureTalk for Organizations Survey.
However, CultureTalk and many of our Certified Partners offer consulting services and can be brought in to deliver everything from CultureTalk Workshops to a Baseline Culture Audit using the CultureTalk Toolset.
We’d love to talk to you about your specific needs!
Why choose our Storytelling Coaching Certification?
Our Storytelling Coaching Certification is designed to help coaches, leaders, and facilitators leverage the power of storytelling to drive leadership development, team alignment, and organizational transformation. By earning this certification, you’ll gain:
- Expertise in Narrative Intelligence to understand and reshape team dynamics.
- Practical tools to integrate an Archetype framework and storytelling techniques into your coaching sessions.
- A recognized credential that sets you apart as a certified Storytelling & Narrative Intelligence Coach.
Sign up for the CultureTalk Storytelling Coaching Certification Program today and start transforming leadership through Narrative Intelligence.





Become a Certified Narrative Intelligence Coach
CultureTalk provides powerful tools and training to unlock self-awareness, strengthen teams, and build thriving workplace cultures. Since 2017, CultureTalk has certified, mentored, and supported hundreds of Coaches, Consultants, and in-house HR, OD and L&D professionals, helping them integrate Storytelling and Narrative Intelligence into their development and change work.
Coaches
Brian Rollo
Business Consultants
Sarah Birken
OD & Change Teams
OD Lead | US Gov't Agency
Learning & Development Professionals
Workshop Participant
Industry Recognized
Looking for ICF CCEs?
CultureTalk Certification is recognized as a Continuing Coach Education program by the International Coach Federation.
39 hours ICF CCEs:
23 Core Competency
16 Resource Development

Enroll Today and Transform Your Coaching Practice
Bundle and Save 10%
Storytelling & Narrative Intelligence
Parts One + Part Two