CultureTalk Personality Survey

Live a more meaningful life through Archetypes.

What Are Archetypes?

Heroes and Sages. Lovers and Rulers. Magicians and Jesters. The world is full of characters. What’s your Archetypal story? What does it say about you? Can you guess?

According to Carl Jung, ‘Archetypes’ are deep abiding patterns that have universal meaning across cultures and connect us around our shared human experience. Archetypal stories come to life again and again, both on a personal level and collectively, as characteristics of whole cultures.

From Carl Jung to Joseph Campbell. Carolyn Myss to Carol Pearson. Many great thinkers agree that Archetypes can inform our personalities, passions and sense of purpose.

Many great thinkers have suggested that Archetypes can inform our personalities, passions and sense of purpose.

How to Use Archetypes to Coach, Lead and Drive Organizational Change

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Learn the potential of Archetypes to Drive Growth and Change

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The 12 Archetypes of CultureTalk

CultureTalk has made us stronger individuals, stronger leaders, and a stronger team. Management is working succinctly, job candidates are a better fit, and customers keep saying, “You all seem so much happier.”

— STEVE KANTSCHEIDT, THREE GROUP

Get to Know Yourself

Insights that Transform

Knowing your Archetypes gives insight into your inherited, recurring patterns. This awareness about which storylines you are living (and the understanding that others are living their own stories) is the first step. It can shine a light on your potential, provide direction in life choices and allow you to develop under-utilized strengths.

Align with your values

Bring clarity and consistency to your decisions

Improve communication

Understand how you are heard and play to your strengths

Resolve conflict

Know where tension tends to arise and adapt your behavior

Strengthen relationships

Emphasize connections and appreciate differences

Create a fulfilling career path

Find a good-fit culture and role that ignite your passion

Live with intention

Discover how to evolve to the best version of yourself

Until you make the unconscious conscious, it will direct your life and you will call it fate.
— Carl Jung

A Personality Test for Discovering Your Archetypes

How it works

CultureTalk for Individuals is an online personality assessment that includes 72-statements for you to evaluate based on your perceptions and beliefs. Best approached with your gut-reactions, the questions take about 15-minutes to complete.

Immediately upon completion, you will receive an online version of your report, which can also be downloaded as a PDF. The report includes:

Your score across all 12 Archetypes
An in-depth profile of your Primary Archetype
Your Archetype in Relationship
Your Archetype at Work
An Overview of your top Two Supporting with a link to their full reports
An Overview of your Latent Archetype

Discover your Archetypes

Take inventory of your strengths and shortcomings, explore your inner dynamic and your relationship styles. Uncover purpose in your life and explore meaningful ways to evolve your story. This will be a journey of profound self-discovery, one that may change your life in ways you never imagined – and all for the better.

Discovering your Archetypes is just the first step. As our CultureTalk community continues to grow, we will be adding inspirations and resources so you can keep learning, evolving and connecting with others who are on a similar journey.

Exploring your Archetypes is an exciting start to creating a life of passion and purpose.

Not ready for the full survey?

Take a 10-Question Teaser Quiz instead.

The CultureTalk Teaser Quiz is just an introduction to the wonderful world of Archetypes. It will give you a glimpse at how understanding your Archetypes can lead to more fulfilling experiences.

Take the Teaser Quiz