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Organizational Culture

Understand Culture. Drive Business Strategy.

Organizational culture is a foundational tool that can be measured, managed and led.

CultureTalk Culture Profiles Inform:

Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability. It needs to be measured, managed, and led.

Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.

These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.

CultureTalk Profiles uncover ‘the unwritten rules of engagement’.  A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.

Case Studies

Employment Brand Drives Growth

Culture as a Tool to Recruit and Retain

Culture Guides M&A Strategy

Founder Positioned for Strategic Exit

Sample Materials

Blogs

[Podcast] Measuring, Growing, and Sustaining Culture

Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.

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Your Professional Brand

Our professional brand is built carefully over time, becoming our business reputation in our industry. Instead of worrying about daily posting to the ever-downward spiral of social media, we step back and share our stories when it matters and where they can do the most good within our industry and community.

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Your LifeStone

Recently I had a strange thought. What if we stopped lamenting our tombstone, and created a LifeStone instead. What would your LifeStone say today? Over the years I have taught myself to mindfully recognize and embrace how vast the world around me truly is. I don’t always get it right, and I have a willingness to accept myself, and the joys and sorrows of life as they come. It’s been quite a journey!

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Your Personal Brand: Who Are You?

How do you find a way to present yourself that truly reflects you? One that connects the dots between your past experiences and your future plans? One you feel excited to share? Where do you begin?

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A Case Study in Recruitment Branding

Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.

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A Framework for Authentic Human Workplaces 

Human thriving is a theme that’s front and center as we face a workplace that has forever been reshaped by a pandemic. There is a growing demand for workplaces to be more flexible, more meaningful, and more diverse.

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