
Fusion: Integrating Brand and Culture
We interview author, speaker, and consultant Denise Lee Yohn about her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Organizational culture is a foundational tool that can be measured, managed and led.
CultureTalk Culture Profiles Inform:
Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.
These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.
CultureTalk Profiles uncover ‘the unwritten rules of engagement’. A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.
We interview author, speaker, and consultant Denise Lee Yohn about her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Times of crisis are a test for even the healthiest of organizations. If you’ve been actively focused on your culture and people, now is the time to put the results to work.
To help describe the importance of culture in engaging teams and clients, we’re turning to those who’ve said it best.
We look at Patagonia through the lens of three Archetypes demonstrating the alignment between their culture and their talent brand.
“How can we capitalize on culture to attract and retain talent?” In this webinar we discuss the relationship between culture & talent brand.
The most successful organizations, small and large, are leveraging culture to create value and drive growth.