The Impact of Positive Emotions in the Workplace
August 23, 2024
August 23, 2024 2:07 pm Isabelle Forstmann Why Good Feelings Drive High Performance Goals We caught up with Mark C. Crowley, a thought leader in
Organizational Culture
Define Culture. Drive Business Strategy.
Organizational culture is a foundational tool that can be measured, managed and led.
CultureTalk Culture Profiles turn culture into a tangible tool that can be scaled across:
- Talent Strategy and Employment Brand
- Merger and Acquisitions Integration
- Business Succession Planning
- Brand Strategy
- Culture Shift and Change Initiatives
Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability.
Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.
These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.
CultureTalk Profiles uncover ‘the unwritten rules of engagement’. A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.
Case Studies
Blogs
Your Guide to Conducting a Baseline Culture Audit
January 26, 2024
Whether you have a healthy culture or are struggling with toxic behaviors — you must begin by surveying the culture to establish a clear starting point.
The Behaviors You Tolerate Might Be Killing Your Culture
December 12, 2023
Many organizations believe they’ve laid out clear culture expectations. Yet, if we were to point them to actual behaviors, we might uncover a different reality.
Culture: The Recruitment Asset You’re Leaving on the Table
August 16, 2023
Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.
Strategy Stuck? It May Be Time to Shift Your Culture
August 14, 2023
While the prospect of culture change may feel daunting at first, it’s not as scary, overwhelming, or impossible as you might fear. With the right framework and process, a culture transformation can be distilled into practical steps and behaviors that get people at all levels of the organization rowing in the same direction.
3 Steps for Building Human-Centered Workplaces
July 28, 2023
Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.
"Our Archetypal profile has become the foundation of everything we do. Frankly, I can't imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it's all become dramatically more authentic."
— Todd Shimkus, Saratoga County Chamber 
"CultureTalk has been instrumental in helping us merge cultures and brands after an acquisition. It identifies and brings to light the storylines of every leader and team. We each understand how we contribute to achieving our goals – and we uncover blindspots and gaps that need to be addressed."
— JP Laqueur, SVP, Culture, Brand and Marketing 
"Differentiation is really difficult to achieve, but authenticity – which is more important–
is easy to achieve when you start by measuring culture."
— Susan Radzyminski, Certified Partner 
"We came to see that we have more commonalities than differences, which has greatly reduced anxiety about the changes we are making. Leaders of our three merged companies agreed that we will be stronger as one unified company and brand."
— John Hickerson, EVP and COO, FFE Transportation 
"Knowing our own culture so completely made it much easier to consider an acquisition. Using CultureTalk, we developed a clear understanding of their firm’s underlying beliefs and behaviors as well. It’s smoothed out potential bumps and helped us land faster."
— Michael Ingersoll, Principal, The LA Group 
“You won’t just take a survey, you’ll have a structured way to move your organization forward. I love the focus on Action Plans and a Culture Code. These are helping us address the underlying challenges here.”
— Dr. Alecia Naugle, Associate Deputy Administrator, Veterinarian Services 
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