Expand Your Team Coaching Impact
June 19, 2025
Coaching is no longer confined to the executive suite. You’re being asked to guide managers, teams, and even entire departments.
Organizational Culture
Define Culture. Drive Business Strategy.
Organizational culture is a foundational tool that can be measured, managed and led.
CultureTalk Culture Profiles turn culture into a tangible tool that can be scaled across:
- Talent Strategy and Employment Brand
- Merger and Acquisitions Integration
- Business Succession Planning
- Brand Strategy
- Culture Shift and Change Initiatives
Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability.
Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.
These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.
CultureTalk Profiles uncover ‘the unwritten rules of engagement’. A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.
Case Studies
Blogs
Why Culture Narratives Drive Change Success
June 10, 2025
A Culture Narrative helps people locate themselves in the change—so they can understand what’s shifting, why it matters, and how their contributions connect to the bigger picture.
Team Coaching with Narrative Intelligence
April 17, 2025
For teams, storytelling is more than a communication tactic; it’s a framework for understanding dynamics, resolving conflicts, and strengthening interpersonal connections.
20 Culture Strategy Quotes Every Consultant Should Know
December 15, 2024
The most successful organizations, small and large, are leveraging culture to create value and drive growth.
The Behaviors You Tolerate Might Be Killing Your Culture
December 5, 2024
Many organizations believe they’ve laid out clear culture expectations. Yet, if we were to point them to actual behaviors, we might uncover a different reality.
The Impact of Positive Emotions in the Workplace
August 23, 2024
August 23, 2024 2:07 pm Isabelle Forstmann Why Good Feelings Drive High Performance Goals We caught up with Mark C. Crowley, a thought leader in
"Our Archetypal profile has become the foundation of everything we do. Frankly, I can't imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it's all become dramatically more authentic."
— Todd Shimkus, Saratoga County Chamber 
"CultureTalk has been instrumental in helping us merge cultures and brands after an acquisition. It identifies and brings to light the storylines of every leader and team. We each understand how we contribute to achieving our goals – and we uncover blindspots and gaps that need to be addressed."
— JP Laqueur, SVP, Culture, Brand and Marketing 
"Differentiation is really difficult to achieve, but authenticity – which is more important–
is easy to achieve when you start by measuring culture."
— Susan Radzyminski, Certified Partner 
"We came to see that we have more commonalities than differences, which has greatly reduced anxiety about the changes we are making. Leaders of our three merged companies agreed that we will be stronger as one unified company and brand."
— John Hickerson, EVP and COO, FFE Transportation 
"Knowing our own culture so completely made it much easier to consider an acquisition. Using CultureTalk, we developed a clear understanding of their firm’s underlying beliefs and behaviors as well. It’s smoothed out potential bumps and helped us land faster."
— Michael Ingersoll, Principal, The LA Group 
“You won’t just take a survey, you’ll have a structured way to move your organization forward. I love the focus on Action Plans and a Culture Code. These are helping us address the underlying challenges here.”
— Dr. Alecia Naugle, Associate Deputy Administrator, Veterinarian Services 
