Fusion: Integrating Brand and Culture
May 16, 2018
We interview author, speaker, and consultant Denise Lee Yohn about her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Organizational Culture
Understand Culture. Drive Business Strategy.
Organizational culture is a foundational tool that can be measured, managed and led.
CultureTalk Culture Profiles Inform:
- Talent Strategy and Employment Brand
- Merger and Acquisitions Integration
- Business Succession Planning
- Brand Strategy
- Culture Shift and Change Initiatives
Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability. It needs to be measured, managed, and led.
Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.
These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.
CultureTalk Profiles uncover ‘the unwritten rules of engagement’. A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.
Blogs
Let Your Culture be Your Guide
March 16, 2020
Times of crisis are a test for even the healthiest of organizations. If you’ve been actively focused on your culture and people, now is the time to put the results to work.
20 Company Culture Quotes Every Leader Should Read
June 13, 2020
To help describe the importance of culture in engaging teams and clients, we’re turning to those who’ve said it best.
Help Wanted: Dirt Bags and Dragon Slayers
October 5, 2020
We look at Patagonia through the lens of three Archetypes demonstrating the alignment between their culture and their talent brand.
[Webinar] The Culture-Talent Connection
October 7, 2020
“How can we capitalize on culture to attract and retain talent?” In this webinar we discuss the relationship between culture & talent brand.
20 Culture Strategy Quotes Every Consultant Should Know
May 15, 2021
The most successful organizations, small and large, are leveraging culture to create value and drive growth.
"Our Archetypal profile has become the foundation of everything we do. Frankly, I can't imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it's all become dramatically more authentic."
— Todd Shimkus, Saratoga County Chamber 
"CultureTalk has been instrumental in helping us merge cultures and brands after an acquisition. It identifies and brings to light the storylines of every leader and team. We each understand how we contribute to achieving our goals – and we uncover blindspots and gaps that need to be addressed."
— JP Laqueur, SVP, Culture, Brand and Marketing 
"Differentiation is really difficult to achieve, but authenticity – which is more important–
is easy to achieve when you start by measuring culture."
— Susan Radzyminski, Certified Partner 
"We came to see that we have more commonalities than differences, which has greatly reduced anxiety about the changes we are making. Leaders of our three merged companies agreed that we will be stronger as one unified company and brand."
— John Hickerson, EVP and COO, FFE Transportation 
"Knowing our own culture so completely made it much easier to consider an acquisition. Using CultureTalk, we developed a clear understanding of their firm’s underlying beliefs and behaviors as well. It’s smoothed out potential bumps and helped us land faster."
— Michael Ingersoll, Principal, The LA Group 
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