Learning the Language of Teamwork
July 22, 2022
“We see teams having conversations in a new way, using the Archetypes to describe what’s working, what’s not working, and what might be missing.”
Organizational Culture
Understand Culture. Drive Business Strategy.
Organizational culture is a foundational tool that can be measured, managed and led.
CultureTalk Culture Profiles Inform:
- Talent Strategy and Employment Brand
- Merger and Acquisitions Integration
- Business Succession Planning
- Brand Strategy
- Culture Shift and Change Initiatives
Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability. It needs to be measured, managed, and led.
Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.
These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.
CultureTalk Profiles uncover ‘the unwritten rules of engagement’. A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.
Blogs
Corey Salem
June 30, 2022
UNIQUE VENUES Corey leads with the Lover Archetype, with support from the Sage and the Innocent. Corey earned his CultureTalk certification in Spring 2022, and
Archetypes and Diversity
June 22, 2022
How can you leverage the human-storytelling framework of Archetypes to lay a foundation for DEI and move companies forward?
Purpose-Led Cultures
June 8, 2022
Many companies recognize the need to focus on their purpose, but don’t really understand what it means to be ‘purpose-led.’
Change Management: A Culture Shift Case Study
May 22, 2022
What if something about your culture needs to change? How do you identify the needed change? And where do you begin?
Culture as the Ultimate Recruiting Advantage
May 16, 2022
Today’s job candidates come into employment conversations with an already-formed first impression of the brand and culture. They want to find an organization that fits.
"Our Archetypal profile has become the foundation of everything we do. Frankly, I can't imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it's all become dramatically more authentic."
— Todd Shimkus, Saratoga County Chamber 
"CultureTalk has been instrumental in helping us merge cultures and brands after an acquisition. It identifies and brings to light the storylines of every leader and team. We each understand how we contribute to achieving our goals – and we uncover blindspots and gaps that need to be addressed."
— JP Laqueur, SVP, Culture, Brand and Marketing 
"Differentiation is really difficult to achieve, but authenticity – which is more important–
is easy to achieve when you start by measuring culture."
— Susan Radzyminski, Certified Partner 
"We came to see that we have more commonalities than differences, which has greatly reduced anxiety about the changes we are making. Leaders of our three merged companies agreed that we will be stronger as one unified company and brand."
— John Hickerson, EVP and COO, FFE Transportation 
"Knowing our own culture so completely made it much easier to consider an acquisition. Using CultureTalk, we developed a clear understanding of their firm’s underlying beliefs and behaviors as well. It’s smoothed out potential bumps and helped us land faster."
— Michael Ingersoll, Principal, The LA Group 
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