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Organizational Culture

Understand Culture. Drive Business Strategy.

Organizational culture is a foundational tool that can be measured, managed and led.

CultureTalk Culture Profiles Inform:

Forward thinking leaders understand that their company’s culture is its most-valuable asset or biggest liability. It needs to be measured, managed, and led.

Measuring culture against the framework of Archetypes gives leaders a way to operationalize and align strategy, brand, and experience.

These stories create a common language that get the whole team onboard. They identify underlying beliefs that move teams forward or hold them back, as well as what’s missing for new behaviors to emerge.

CultureTalk Profiles uncover ‘the unwritten rules of engagement’.  A unique cultural profile helps teams define purpose-driven missions, articulate authentic corporate and talent brands, and execute change and growth initiatives (including M&As) that exceed expectations.

Case Studies

Employment Brand Drives Growth

Culture as a Tool to Recruit and Retain

Culture Guides M&A Strategy

Founder Positioned for Strategic Exit

Sample Materials


Corey Salem

UNIQUE VENUES Corey leads with the Lover Archetype, with support from the Sage and the Innocent. Corey earned his CultureTalk certification in Spring 2022, and

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Purpose-Led Cultures

Many companies recognize the need to focus on their purpose, but don’t really understand what it means to be ‘purpose-led.’

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