KyAlea Monma

KyAlea Monma is the founder of HOKU Design Group where she helps visionary founders build brands that reflect the depth of their work, align the right people, and grow with intention.

With over 20 years of experience in branding and a Master’s in Media Design, KyAlea is guided by a core belief: clarity leads. When founders are clear on who they are and what they stand for, their brand becomes a force that builds trust and moves people. Her work translates complex ideas, lived experience, and unspoken values into clear, compelling brand identities.

A certified CultureTalk partner since 2017, KyAlea uses Archetypes as a foundational tool in her process—helping founders understand their natural leadership style, decision-making patterns, and how they show up in culture. This allows brands to communicate with authenticity and consistency, aligning internal culture with external expression.

As the oldest of four siblings and someone raised across multiple cultures, KyAlea developed an early ability to navigate different perspectives, read unspoken dynamics, and find common ground. This skill later shaped her work in branding and acquisitions, where she helped unite organizations under shared visions without erasing what made them unique.

Today, KyAlea begins every engagement by uncovering a founder’s North Star—the core truth that guides who they are and how they lead. From there, she turns that clarity into a brand and website that attracts the right people and reflects the full depth of their work.

Her approach is fast, intuitive, and deeply strategic, blending brand clarity, storytelling, archetypal insight, and AI-powered tools. In just a few weeks, she brings a Master Brand to life—rooted in who the founder has become and built to evolve with where they’re going.

At the heart of her work is a simple truth: Clarity leads. And when clarity leads, brands move people.