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JP Laqueur


BrandFoundations is a strategic advisory firm that helps companies maximize valuation by strengthening their greatest intangible assets: their brand and culture. By integrating the two disciplines, we create communications and a narrative framework that inspires customers, employees & partners alike while differentiating the company from competitors. Potential buyers notice it during due diligence (raising exit valuation) and teams align around it after a merger (enhancing operational performance). Our agile, 360-degree methodology is faster and more comprehensive than any “do-it-yourself” effort, generates more authentic and lasting results, and is designed precisely for companies contemplating a transaction in the mid-market ($25-500M revenue, 100-1000+ employees).

Areas of Consulting