
The Prediction that Stunned the Board
When you can map organizational Archetypes, you can predict where a change will break down—before it does.

When you can map organizational Archetypes, you can predict where a change will break down—before it does.

When culture, brand, and purpose align — growth becomes natural. What hidden Archetype might unlock your next chapter?

Whether you have a healthy culture or are struggling with toxic behaviors — you must begin by surveying the culture to establish a clear starting point.

The most successful organizations, small and large, are leveraging culture to create value and drive growth.

Checking the culture box isn’t enough. Culture has taken center stage and every CEO has taken notice. But creating an organizational culture that attracts talent, drives employee engagement, and informs business strategy is challenging for even the strongest leaders.
Leaders are looking to get the best out of individuals and teams, but to do so they must first get the best out of themselves.

The moment you survey a team to ask their opinion on cultural issues, you must be prepared to share authentic results and an action plan to create change. If you don’t, engagement and morale will be negatively affected.

CultureTalk Partner Reynaldo Naves and his associates at Olivia Global had a big assignment: transform the culture and create cultural consistency across multiple brands underneath Brazil’s largest fashion retailer in-step with operations integration and technological advancements. This was a successful company with a great reputation and wide reach. They had already found a winning formula, so it had to be asked “How do we move around the parts and pieces of this organization without breaking anything that works?” The intervention had to be deliberate and precise.

Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.

Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.