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Category: Blog | Employment Brand

Cynthia Forstmann

Culture: The Recruitment Asset You’re Leaving on the Table

Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.

Isabelle Forstmann

[Podcast] Measuring, Growing, and Sustaining Culture

Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.

Isabelle Forstmann

A Case Study in Recruitment Branding

Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.

Cynthia Forstmann

Stuck in a Toxic Workplace Culture?

Delve into the shadows of organizational behavior to understand why and how cultures become toxic and strategies to identify and shift unhealthy behavior.

Theresa Agresta

Using Culture to Build a Bridge

We speak with professional marketing strategist Susan Radzyminski about M&A integration, brand strategy, and bringing teams together through culture strategy.

Theresa Agresta

Six Ways to Put Your Employment Brand to Work

Savvy HR officers and consultants are paying attention to the shifting priorities of the workforce. Authenticity and organizational culture are becoming increasingly relevant to recruiting and retaining talent.

Cynthia Forstmann

Fit Matters: How to Love Your Job

Cammie Dunaway, co-author of Fit Matters: How to Love Your Job, shares practical and powerful advice was for job hunters or employees at any career stage.

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Struggling to Lead Your Remote or Hybrid Team Culture?

You are not alone.

In a recent survey of 900 U.S. Based leaders, 75% said their firms were still terrible at remote work.