DJ Hurula

DJ Hurula is a Meta Performance™ Institute certified coach, a CultureTalk certified partner, and a VisionCamp certified leader. Before launching XYZTBD, he was the founder and principal of Stereo, a Detroit area brand strategy practice. Prior to launching Stereo, he led ONE Brand Studio, Inc. from its inception in 2003. He holds a bachelor of arts in communication from DePaul University in Chicago and was honored with an alumni award in recognition for his service to the College of Communication. DJ is also one of the first 100 advisors certified globally by The Big 5 of Strategy – a research-based coaching method that helps leaders and their teams identify, measure and grow strategic competencies

He is an ontological coach and his approach uses the Meta Performance™ Coaching Model based on select IP and frameworks from Novus Global ­— the industry leading coaching firm that helps visionary leaders go Beyond High Performance.™ This model is more powerful and more resourceful than typical executive coaching because it invokes a goal line (results) and soul line (personal growth) focus, anchored in the client’s personal vision to help them push beyond their self-imposed limits and discover their own untapped, life-changing potential.

This work has transformed DJ’s own leadership and has allowed him to become a more integrated person in life and business. He says the result has meant greater success, more fulfillment, growth in relationships, and a deep sense of joy tied to purpose.

Working from Nashville, Detroit, Grand Rapids and Phoenix, DJ engages clients nationally for executive coaching, visioning, culture assessment and transformation, future framing and strategy.