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CEOs say a talent shortage is 2022’s biggest threat*

Job seekers are in control, and they see ‘culture’ as a powerful differentiator**:

  • 88% say a healthy work culture is vital
  • 86% avoid companies with a bad culture reputation
  • 15% declined a job due to the company’s culture
So how do you optimize culture and use it as a tool to recruit and retain top talent? 

*2022 Fortune 500 CEO Survey; **TeamStage Company Culture Stats 2022

In this quick video, we share how to turn culture from a vague concept into a tangible business tool.

(Hint: You need a common language for understanding people and organizations, see Principle 1!)👇

Employees care about culture, but culture can be elusive and hard to talk about – unless you have a way to make it tangible. CultureTalk makes culture tangible. This is how we do it. 

Read on to learn more about the

5

principles

Archetype Framework
Principle 1

Frame it.

To lead a meaningful conversation, you need a common language; one the whole team can learn.

CultureTalk is built around the framework of Archetypes. 

Archetypes are human stories. Rich and colorful, but also flawed and relatable. 

Principle 2

Measure it.

Two assessment tools measure alignment with:

They uncover underlying drivers – like meaning and motivation – that influence behavior. Every profile is unique.

Principle 3

Scale it.

CultureTalk profiles can be activated across an organizational ecosystem and at every stage in the talent lifecycle.

They create awareness: Which beliefs and behaviors are moving us forward or holding us back?

They can be applied to developing stronger leaders, teams, and organizations.

Principle 4

Sustain it.

Checking the culture box isn’t enough.

As we respond to new employee and stakeholder demands and expectations, we need new ways of thinking and working together.

The 12 storylines of CultureTalk create psychological safety. They help us go deeper, faster.

Instead of boxing us in — our stories allow us to see our highest potential, to evolve and grow.

Principle 5

Share it.

Culture should be easy to understand, memorable and fun! 

 

It should inspire curiosity and authentic conversation – even the ability to honestly share the hard stuff.

The storylines we use at CultureTalk have a ‘sticky factor’ that make culture tangible.

Are you being asked to address culture challenges?

Here are some resources to help you get started.

Getting Started

Two Surveys, One System

A one-page overview of the CultureTalk platform

What is Organizational Culture?

And why is it so important?

How do leaders impact culture?

Explore one of your leadership Archetypes

How to Use Archetypes to Coach, Lead and Drive Organizational Change

Applying the Framework of Archetypes

Organizations activating CultureTalk:

Culture Conversations need Breadth and Depth

Internalize and operationalize culture

| Sarah Birken, Strategic Sensemaker Consulting

Get to the heart of the matter

| Laurence Knott, LK Coaching & Consultancy

Is CultureTalk right for you?

Scale culture across the organizational ecosystem and the talent lifecycle.

I am an in-house L&D Leader

Align your people strategy with your business strategy.

I am a consultant

Expand and deepen your engagements using culture as a center-point.

I am a coach

Help clients lead change with a human-centered, story-driven approach.

Struggling to Lead Your Remote or Hybrid Team Culture?

You are not alone.

In a recent survey of 900 U.S. Based leaders, 75% said their firms were still terrible at remote work.