CEOs say a talent shortage is 2022’s biggest threat*
Job seekers are in control, and they see ‘culture’ as a powerful differentiator**:
- 88% say a healthy work culture is vital
- 86% avoid companies with a bad culture reputation
- 15% declined a job due to the company’s culture
*2022 Fortune 500 CEO Survey; **TeamStage Company Culture Stats 2022
In this quick video, we share how to turn culture from a vague concept into a tangible business tool.
(Hint: You need a common language for understanding people and organizations, see Principle 1!)👇
Employees care about culture, but culture can be elusive and hard to talk about – unless you have a way to make it tangible. CultureTalk makes culture tangible. This is how we do it.
Read on to learn more about the
5
principles
Principle 1
Frame it.
To lead a meaningful conversation, you need a common language; one the whole team can learn.
CultureTalk is built around the framework of Archetypes.
Archetypes are human stories. Rich and colorful, but also flawed and relatable.
- They apply to Individuals and Organizations
- They provide a shortcut to understanding
- They get everyone on the same page quickly
Principle 2
Measure it.
Two assessment tools measure alignment with:
- Individual Personality
- Organizational Culture
They uncover underlying drivers – like meaning and motivation – that influence behavior. Every profile is unique.
Principle 3
Scale it.
CultureTalk profiles can be activated across an organizational ecosystem and at every stage in the talent lifecycle.
They create awareness: Which beliefs and behaviors are moving us forward or holding us back?
They can be applied to developing stronger leaders, teams, and organizations.
Principle 4
Sustain it.
Checking the culture box isn’t enough.
As we respond to new employee and stakeholder demands and expectations, we need new ways of thinking and working together.
The 12 storylines of CultureTalk create psychological safety. They help us go deeper, faster.
Instead of boxing us in — our stories allow us to see our highest potential, to evolve and grow.
Archetypes invite us into a shared journey; we become a collective.
And with that shared story, that human connection, we are understood."
Principle 5
Share it.
Culture should be easy to understand, memorable and fun!
It should inspire curiosity and authentic conversation – even the ability to honestly share the hard stuff.
The storylines we use at CultureTalk have a ‘sticky factor’ that make culture tangible.
Are you being asked to address culture challenges?
Here are some resources to help you get started.
Getting Started
How do leaders impact culture?
Explore one of your leadership Archetypes
How to Use Archetypes to Coach, Lead and Drive Organizational Change
Applying the Framework of Archetypes
Organizations activating CultureTalk:
Is CultureTalk right for you?
Scale culture across the organizational ecosystem and the talent lifecycle.