More than just getting noticed, your words can connect, empower, engage, delight, transform. I’m a copywriter currently living on the east coast of Canada, serving clients around the world to help them create copy that’s authentic, persuasive and a pleasure to read.
Some people see a blank page and don’t know where to start. Some people get started and then can’t stop. There’s a ‘right’ amount of copy you want in your communications. And a powerful process that will inspire readers to action.
I rely heavily on individual and brand archetypes to capture personality, attitude and tone, as well as inform word choice and sentence structure. I believe that business writing can be – and should be – artful, entertaining, refreshing, fun, inspiring and uplifting.