Create a Conscious Company Culture

Uncover purpose, engage teams and build a brand that thrives.

Meet the CultureTalk Survey System

This exciting online assessment unlocks the cultural patterns of your organization by assessing collective beliefs and attitudes. Interpreted through 12 Archetypal storylines, the results can influence conversations related to:

  • Organization Development & Change
  • Mergers & Acquisitions
  • Brand Development & Marketing
  • Internal Communications
  • Leadership Development
  • Employee Engagement
  • Team Work
  • Talent Management
  • And more

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How It Works. What You Get.

  1. Survey your entire team—or choose a representative sample.
  2. Add demographic questions if you want to compare scores across departments, locations, role or other factors.
  3. All participants will receive a unique link to the online survey, but results can be recorded anonymously.
  4. The survey takes 15 to 20 minutes to complete.
  5. The CultureTalk Survey Report includes:
    • An Overview of Organizational Culture and Archetypes
    • Your Organization’s Unique Archetypal Profile
    • Write-ups on all 12 Archetypes
    • Instructions on How to Validate and Interpret your Results
    • Ideas about How to Apply your Results Strategic Plans, Culture Shifts, Leadership, Branding, Team Building and More.

How is this Different from Other Survey Tools?

Unlike employment surveys that capture a snapshot in time, the CultureTalk survey is designed to run deeper, identifying the enduring themes that tie together the history and future of your organization. Even as your organization evolves, your Archetypes can provide inspiration and a rich palette of ideas and symbols to explore.

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  • Measure and Refine Culture

    CultureTalk has helped us to define the commonalities of our three merged cultures in an objective way and given us a singular language to discuss our aspirations as we roll out our strategic plan.

    Leila Kamal, EYP
  • Engage Employees

    It was really collaborative and fun! We got our entire company involved! What we learned through the CultureTalk survey is that the traits, the personality, and the heart and soul of the company is really living and breathing throughout our entire organization.  

    Kathy Fort Carty, DSC
  • Align Leaders and Teams

    CultureTalk has made us stronger individuals, stronger leaders, and a stronger team. Management is working succinctly, job candidates are a better fit, and customers keep saying, “You all seem so much happier.”    

    Steve Kantscheidt, Three Group
  • Build Enduring Brands

    What I appreciated about that CultureTalk process was the internal reflection and how understanding our Archetypes guided the branding process. If you find the essence of your culture and work from that viewpoint, whatever you create will be authentic and stand the test of time.

    Markian Feduschak, Walking Mountains

What are Archetypes?


The famous Swiss psychotherapist, Carl Jung introduced the concept of ‘Archetypes’ noting that these universal stories manifest both on a personal level and collectively, as characteristics of whole cultures.

Understanding what Archetypes are active in at the office can open doors to professional growth and organizational success. With Archetypal awareness organizations can enhance strengths and adapt for potential pitfalls. Like a story where we all know the plot, Archetypes help us meet on the same page with a resounding, “Oh, I understand.”

Which Archetype is Your Business? Take the Survey

“You can’t tell your story until you figure out who you are, why you exist, and how the culture of your company connects with others. The CultureTalk System gave us the research, the guidance, and the facilitation to uncover the richness we needed.”

Leadership Saratoga

Flexible Applications
for Businesses of All Sizes

CultureTalk is flexibly designed for large and small groups. Whether you’re facing an acquisition or merger, or struggling with recruiting, internal communications, employee engagement, and more, this system helps different generations and personalities find their place in the culture conversation.

The results of a CultureTalk assessment represent the strengths and shadows of a personality or culture through two to three dominant archetypal themes. These same themes or insights can be applied to individuals, teams and organizations, both inside and outside the organization.

CultureTalk can help you:

  • Implement strategic growth and change initiatives
  • Attract and engage right-fit employees
  • Connect with customers and prospects on a meaningful level
  • Cultivate and communicate a brand story that resonates
  • Shape the shared social values of your team

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Organizational culture is an invisible force made up of beliefs and behaviors that operate ‘beneath the surface’ and impact how individuals unite, respond and move forward (or backward!) behind a common purpose.

WhatIsOrgCulture_WhitepaperSquareWhy is Organizational Culture So Important?

In recent years, there is a growing awareness about the importance of culture in the workplace with an eye towards defining and deliberately evolving a particular, desired culture where employees are engaged.

Download our Free Whitepaper to learn more about this growing trend.

Want More?

Enhance the learning with a custom workshop experience for management and executives, new hires, and teams that integrate archetypal insights into the culture and communications and your company.

The CultureTalk workshops can be customized to your group:

  • Leadership Development
  • Team Development
  • Career Development
  • Personal Development

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Learn more. Talk to one of our Culture Guides.

CultureTalk opens doors to a more conscious and positive way of interacting and communicating, helping people realize their greatest potential and organizations carry out their unique missions.

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