Team Building

You see, when most successful clients got it—they got it. They understood who they were, how to communicate both internally and to the market, and they were able to use culture work for so many [...]

Sometimes the concept of “culture” can seem vague. It can feel like a vast, all-encompassing idea and it can feel confusing to know how to apply culture in business. That’s why when we lead [...]

On November 14, 2020, one of our CultureTalk Certified Partners gave an incredible TEDx talk on Archetypes, culture, and stereotypes. She highlights CultureTalk as a system with the power to [...]

In the Fall of 2020 an executive order in the U.S. instructed “all federal agencies to cease and desist from using taxpayer dollars to fund divisive, anti-American propaganda training that [...]

The conversation about culture is growing louder. The most successful organizations, small and large, are leveraging culture to create value and drive growth. Their leaders understand that [...]

With a war for talent in high gear, employment branding is getting a lot of attention these days. New positions with titles such as Director of Talent or Chief Culture Officer are cropping up to [...]

  As we can see from the table above, the same situation can spur very different reactions. Each Archetype has a go-to response mechanism. When a challenge takes them out of this comfort [...]

Archetypes at the Office: Part 1 At its core, a company’s culture is comprised of individual personalities. Carl Jung called these personalities ‘Archetypes’ noting that these universal stories [...]