Most companies “get” branding. They understand it or, at least, they’ve hired people who do. But, companies are more recently realizing the brand designed to resonate with their target audiences wasn’t designed to strike a chord with the millennials and Gen Zers they’re trying to recruit. Here’s why.
Culture can be measured. It can be grown. It can be sustained. Listen as culture development expert and certified CultureTalk Partner DJ Hurula and special guests Cynthia Forstmann and Theresa Agresta break down the Archetype survey system and examine each stage of a culture-related initiative.
Stories are the bridge through which we connect to one another. These individual stories are the building blocks of a larger story: the story of the organization. It is important that we tend to these stories.
Some areas of workplace culture, such as company policies, supervision, workplace conditions, job security, and even salary, are just like brushing your teeth. If these aspects are not up to par, employees will be dissatisfied; however, improvement of these factors is not what creates a feeling of satisfaction with one’s job.
Many companies recognize the need to focus on their purpose, but don’t really understand what it means to be ‘purpose-led.’
Today’s job candidates come into employment conversations with an already-formed first impression of the brand and culture. They want to find an organization that fits.
Companies need flexibility. They need to bring together the right people and expertise for a specific effort, and they need to get project teams collaborating quickly. Outsourcing may be the answer.
When leaders choose to invest in people and culture initiatives, they are looking for both quick wins and long term ROI. Stories can help teams go deeper, faster while fostering a common language that scales for sustained impact.
We speak with professional marketing strategist Susan Radzyminski about M&A integration, brand strategy, and bringing teams together through culture strategy.
Culture is the measurable, manageable, and executable shared set of human experiences that you can cultivate within your business, organization, or clients.
You are not alone.
In a recent survey of 900 U.S. Based leaders, 75% said their firms were still terrible at remote work.
