[Infographic] Connecting Hearts: The Lover Archetype

 In Lover, The 12 Archetypes

Making Deep Connections

Think of your most vivid memory. Odds are, it involves a rich combination of senses and emotions. The sounds, tastes, and excitement you remember from visiting a top-notch restaurant or the warmth, comfort, and protection of a mother’s hug. You might say, “It’s how it made me feel.”

This is the Lover’s territory. Lover organizations create environments that tap our emotions. They provoke our basic human need to connect with others on a deeper level, creating long-lasting bonds and memories. They’re focused on raising our quality of life through luxury products, entertainment, or food.

But, the Lover culture isn’t all about romance, nor is it exclusively feminine. They’re the perfect mix of James Bond, Moët & Chandon, and Condé Nast Traveler. And, the Lover’s ability to tap into a multidimensional experience is commonly carried throughout the retail, hospitality, tourism, and entertainment industries with fans of all varieties.

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